Is there money in… YouTube?

Bryce: [00:00:15] Hello Equity Mates Bryce and Ren hear back with another episode of Is There Money In with Ed Cavalier? We had awesome feedback on our first episode with Is There Money in a song? And we continue this week with Is there money in YouTube? 

Alec: [00:00:29] Yes. This time you're bringing the information to the table. Last time it was Ed, This time it's you. Next time it's me.

Bryce: [00:00:36] Yeah, I am super pumped. 

Alec: [00:00:37] So is there money in YouTube? There certainly hasn't been much in it for us here at Equity Mates. But let's find out if there's money in YouTube generally. 

Ed: [00:00:48] Welcome back to Equity Mates. I am not one of your regular co-hosts. They are in jail. No, my name is Ed Kavalee. It's a special cross pod emotion myself. Ed Kavalee. Your regular Equity Mates homeboys are here. Hello, gentlemen. 

Bryce: [00:01:05] Hello Ed. Hello, Alec. 

Alec: [00:01:07] Hello Ed, hello Bryce. He's rattled tonight. 

Ed: [00:01:12] I know. I love this. So we're doing. Is there any money in where we get together and our worlds combined? When we pick it out, one of us picks it up and presents it to the other two. Now, you will have already heard that I went first with music. And for those who are dead chain, we've got a I've got an update for you because I set myself a task and it will be a little updated episode after this one where I've made good on that promise. So there is new music coming on this most Equity Mates of Podcast. 

Alec: [00:01:37] And you might not know this yet, but Bryce is also going to deliver something music related in that.

Ed: [00:01:43] Oh my Goodness, know that the camera's number one dj is back. 

Alec: [00:01:47] I believe he's going to do something live. 

Ed: [00:01:50] Are you serious? See, the first is is the first of a live music performance you've had on Equity Mates.

Bryce: [00:01:54] Absolutely. Probably the first ever live of this. 

Ed: [00:01:59] We are pushing boundaries. 

Alec: [00:02:00] But hold on. All right. This is for another episode. So maybe we should say a music cut.

Ed: [00:02:06] The music update is coming. So today, whom is presenting and what are they presenting? 

Bryce: [00:02:13] Well, Ed, after your stellar performance last time I put my hand up. 

Ed: [00:02:17] I love it. I love this. 

Bryce: [00:02:19] And we're going to unpack whether or not there is any money in YouTube. Oh, great. Yes. 

Ed: [00:02:26] This is great. 

Alec: [00:02:28] And to join us, we've got Mr. Beast. 

Ed: [00:02:31] So is he cure blindness now? 

Bryce: [00:02:33] Yes. One of his most recent videos that has over 130 million views, I think was the reaction of 1000 people saying for the first time. And so you essentially paid for 1000 people to receive that. You know, the Fred Hollows Foundation. Yeah, he does. 

Ed: [00:02:54] Yes. Yeah, I know that now. Yes.

Bryce: [00:02:56] Yeah. So it's not like new eyes. No, but they do retina surgery. Yes. For people that are blind and then for the first time they can see and it's a super simple procedure. And so he went and paid for and filmed 1000 people having this procedure and then did a montage. Oh, that's that's fascinating. Their reactions for the first. 

Alec: [00:03:18] Time, it opens up a whole new way to fund medical treatment. Will you sell your surgery for content? 

Ed: [00:03:24] Well, yes. I mean, yeah, I mean, the only thing stopping me from watching his videos is his personality. I know if I ever got past that. 

Alec: [00:03:33] It's one minor thing.

Ed: [00:03:36] But the only barrier to entry is due to WhatsApp. 

Bryce: [00:03:38] Yes. So for any likes and we will get to it. But Mr. Beast is the high. He has the most followers, followers on YouTube, independent YouTube creator. There are accounts that have more subscribers than him. 

Alec: [00:03:49] Yeah. The Indian Music Channel? Yes. Is that number one? Yes. 

Bryce: [00:03:52] T-series. 

Alec: [00:03:53] My favourite is Ryan's Toy reviews. 

Bryce: [00:03:55] He makes a Shitload.

Ed: [00:03:57] Who am I? Have a daily battle with my son to not watch Ryan's toy. And my son is five and the playground has told him what YouTube is. And we have a deal. He's only allowed to watch YouTube if he's watching Lego recreations of classic historical battles. 

Alec: [00:04:20] Right? I know. 

Bryce: [00:04:23] That's a history of it. 

Alec: [00:04:24] Are you. Are you. Are you are you are the YouTube algorithm also take him in a rabbit hole, two historical battles and. 

Ed: [00:04:30] Then it goes to toys real quick YouTube. So we watched we watched Cesar's forces take down they spoiler alert the Egyptians the other day with Lego. With Lego. And we had a wonderful time watching the Bismark being sunk from World War Two nights the other day as well. So I love that. I love that.

Bryce: [00:04:53] Well, the reason I've chosen YouTube is because here at Equity Mates, we've seen a lot of people make a lot of money from it, and it's been a strategic decision of ours to try and put more effort into it. It could, but it's difficult. 

Alec: [00:05:07] You'll notice there's no cameras in the studio is. 

Ed: [00:05:09] What I was about to say. I can't help but notice. These cameras are not on or in. 

Bryce: [00:05:17] It takes a lot of effort to put YouTube videos. 

Alec: [00:05:19] 2022 We made we put a lot of effort into YouTube if it wasn't appreciated by the YouTube audience with us. So in 2023, we're putting a lot of effort in.

Bryce: [00:05:30] But anyway, let's kick off a bit of a history. Does anyone actually know how YouTube was created? What was the founding story? 

Ed: [00:05:37] I do. I used to know. Yeah, it was come back to me. 

Alec: [00:05:40] It was a couple of the PayPal guys. Yes, PayPal. Mar 2005 or something. 

Bryce: [00:05:46] February 2005. 

Alec: [00:05:47] And the first video was my day at the Zoo.

Bryce: [00:05:50] Me At the zoo? Oh, yeah. By one of them, Jawed is his name JWT? 

Ed: [00:05:54] AD Now, do we all remember the first YouTube video that we all watched personally? This is a moment in people's lives. Yeah. Like where were you on the day of Do you do any ideas? What? You're first. Because I know exactly why. Most Angus Sampson, the wonderful actor who's now in everything in Hollywood, he was at the radio station with myself and Tony Martin, and he said, Have you seen what YouTube is? Go ahead. And I said, What on earth are you talking about? And he went to Tony's desktop, typed in YouTube, and we said, What is it? And he goes, This is my favourite video. And he showed us a little superstar, which is a video of a Bollywood star doing dancing and little mash up. I'll never forget it. I was like, This what it is. 

Bryce: [00:06:37] I like it. I honestly don't remember mine, but I remember the first two major use cases for me. We got Ali not not far after 2005, a lot of drumming. I was a drummer. Oh, so a lot of drumming. 

Ed: [00:06:49] How quickly did that get good on YouTube? Because that's the other thing I'm interested in. How quickly did when you searched for something like on drumming, did was it fair? 

Bryce: [00:06:57] Well, it took. 

Ed: [00:06:58] A while for that to become. 

Bryce: [00:06:59] Yeah, I recall this being around late high school for me. So. 2000. Eight. 2000. Okay. Okay, okay. This was 25. So a few years. Quite a few years. And then secondly, used it to teach myself breakdancing. 

Ed: [00:07:09] Oh, my God. Oh, yeah. So my main line of what's that is they, he gets out. Yeah. 

Bryce: [00:07:20] So it quite that's. 

Ed: [00:07:22] When you. 

Alec: [00:07:23] Break dancing. Dancing with the Stars. I feel there's some. 

Ed: [00:07:26] Synergy with which. 

Bryce: [00:07:27] Windmill. 

Ed: [00:07:28] The windmill head down, legs going crazy.

Bryce: [00:07:30] No, no, that's the one on the ground where you get your leg out and spin it around. Oh. 

Ed: [00:07:34] Oh, you can do that. 

Bryce: [00:07:35] Yeah, I can do that. 

Ed: [00:07:36] Lets you choose. 

Alec: [00:07:37] Anyway. That's it. That's it. You know, every episode, we're going to unpack one of Bryce's hidden talents. What is deejaying now? Drumming and break dancing.

Ed: [00:07:46] Honeydew.

Alec: [00:07:47] He's pretty talented. 

Ed: [00:07:48] Here we go. All right. You're a good self.

Alec: [00:07:50] So I don't exactly remember. The one that comes to mind is to remember that cartoon. The end of the world. No, like slash animated, right? 

Ed: [00:07:59] Okay. Yes. 

Alec: [00:07:59] Yeah, yeah, yeah. That's. That stands out is like one of the first online videos that did the rounds at Minecraft. 

Bryce: [00:08:06] There you go. So 2005, it launched in. Then in 2006, Google got on it pretty quickly, bought it for $1.65 billion. Absolute steal again from Google. Absolute steal fun facts. In the same year, Time magazine included YouTube as its Person of the Year on the cover. 

Ed: [00:08:25] Oh, really?

Bryce: [00:08:26] But the person in question was you. 

Ed: [00:08:28] Yeah, that's right. I do remember. 

Bryce: [00:08:30] There's a picture of a mirror. 

Ed: [00:08:31] Yes, I remember.

Bryce: [00:08:33] That the first day of the year. 

Ed: [00:08:34] Which is the irony, of course, being a magazine promoting an outlet that was going to kill it. 

Alec: [00:08:45] Yeah. You know. 

Bryce: [00:08:46] Which it hasn't done. The magazine's still kicking. 

Ed: [00:08:50] Around for the last Time magazine. We bought this counter-narrative, I might add, Mussolini on the front cover as. 

Bryce: [00:08:59] We spoke last time at about Spotify, massive numbers that are there and how some of its creators are getting frickin massive downloads. A few stats around YouTube, 122 million users per day, which ranks it as the second biggest platform in the world behind Facebook 2.5 billion monthly active users. 

Ed: [00:09:18] I don't go a day without it really mean in preparation for this, I sort of started to catch myself every day. Well I will YouTube either a song some a joke from flying high or something will find its way there. I need to check as either the Zapruder film, something that I need to check or watch on YouTube. 

Bryce: [00:09:42] Yeah, yeah, yeah. Two and a half billion users per day and it is the second largest search engine in the world. 

Alec: [00:09:48] Now after Google.

Bryce: [00:09:50] After Google. 

Ed: [00:09:51] Isn't that so cool. 

Bryce: [00:09:51] So Google's largest and the second largest. 

Ed: [00:09:54] One in two ways. Bang, bang. 

Alec: [00:09:56] Stand up and shout about being on there. 

Bryce: [00:10:01] And your kid falls into this. Kids now spending about one and a half hours a day on average in the UK, in the US on YouTube. So it is sucking attention. 

Alec: [00:10:12] Yeah, that's start. Like, you know, I think it's like two thirds of American kids are using Tik Tok every day or every week or something. And so everyone's like, it's coming. It's coming. But it's like 95% of kids use YouTube. Yeah. Yeah. 

Bryce: [00:10:25] So we know we're here to answer the question, is there money in it? There's definitely money in YouTube for Google advertising revenue last year was $29 billion, and that's really just from advertising brands paying to be on the platform. 

Ed: [00:10:37] Do you guys pay for YouTube ads? 

Bryce: [00:10:40] I pay for YouTube. 

Ed: [00:10:41] Oh, so you say no ads? 15 bucks. 20, 20, $20. So you don't get any ads.

Bryce: [00:10:46] Don't get any ads. And the functionality changes because you pay for it. Oh, yeah, the. 

Ed: [00:10:51] Drumming is really good. But actually if you actually do Metallica's double kick.

Alec: [00:10:58] So I have been a Spotify subscriber. How you. 

Ed: [00:11:02] Remember this? 

Alec: [00:11:02] You haven't subscribed to YouTube music, but over the summer break I subscribe to YouTube premium because I was on it. I was catching a couple of flights and I wanted to download your videos and so you can watch them off. Like, what were they? It was actually Nflx highlights. 

Ed: [00:11:18] Oh, so you go to YouTube for NFL Highlight? 

Alec: [00:11:20] Yeah. Yeah. Pretty good. Like 15 minutes. You see all the capabilities? Yeah, yeah, yeah. I know on the plane all the playoff games and. 

Ed: [00:11:27] So that's an NFL deal obviously that's NFL official or was that from ESPN or the. 

Alec: [00:11:33] NFL's. 

Ed: [00:11:34] So the ESPN themselves say the NFL themselves. Now there's there's appeal in that food because everyone every time the sports rights come up, they always say, well, Netflix is coming. Netflix is going to buy them all out. I think you're right. I don't think they are. I think the money is going to be in miniature highlights. Yeah. And where who you pay to watch those? 

Alec: [00:11:54] Well, Amazon are in the game. Yeah. Thursday night football so. 

Ed: [00:11:59] And how's that going for them, Dude, I think.

Alec: [00:12:00] It's really good. 

Ed: [00:12:01] Okay, so they had 11. 

Alec: [00:12:05] I look, I haven't looked at it closely, so. 

Ed: [00:12:07] Who gets them? 

Alec: [00:12:07] So in a few headlines. 

Ed: [00:12:08] If I don't if I watch it on Amazon and then I think I wouldn't mind watching the highlights of that and then go to YouTube to watch it. They've always got to cut a deal. So I paid Amazon and I paid YouTube. 

Bryce: [00:12:19] Yeah, I've been watching this with like PGA. Their YouTube channel has boomed recently. Same with F1, all these like all from highlights and these sorts of things. So the other one that's going well now at the moment is obviously live golf. Yes. To all of their live streaming of the events on YouTube For free. Yeah, for. 

Ed: [00:12:37] Free. Okay. So that's massive. And they don't go to ad breaks, do they? And now he's a message from our friends at Saudi Arabia. Do they know it's actually pretty gritty guys? Nothing. 

Bryce: [00:12:46] Nothing, nothing. 

Ed: [00:12:47] I've seen a woman in a restaurant.

Alec: [00:12:53] France is a big proponent of live golf. So you watch what you say. 

Ed: [00:12:56] Oh, this is one of my favourite things where people are going, we have to protect the sanctity of the PGA. And you're like, Why? Yeah, why are these It's millionaires hitting a ball versus millionaires hitting a ball. Yeah. What are we protecting?

Bryce: [00:13:08] They've done it well. Like some of my favourite players are playing for live golf. If I want to watch them, I can't go past Cameron Smith. 

Ed: [00:13:14] I love Cameron Smith.

Bryce: [00:13:15] Awesome. Yeah, love getting around DeChambeau. And now that he's with Cap as well, let the beef continue.

Ed: [00:13:19] Yes, that was clever because they turned it into wrestling. Yeah, they worked out to find people who don't like each other in golf and across the Happy Gilmore Nature, it's becoming more and more golf's realised, I think, anyway from afar that Tiger was sort of helping them, but he was holding them back as well because he was it. And now that he's no longer the main concern, there's room for other people to hate each other. Yeah. 

Bryce: [00:13:44] Yeah. Love it. 

Ed: [00:13:45] It's good to love it. It's fine, yeah. Oh, and it's going to keep happening. And look, they're about to buy the World Cup. Saudi Arabia bought the World Cup happened. It's. It's already happened. 

Alec: [00:13:53] For more information on that topic. 

Ed: [00:13:55] Why did you do that?

Alec: [00:13:56] So here I look absolutely nailed his World Cup predictions France Argentina final and he was saying, you know, the Qataris own PSG and all of that. Everyone's probably heard it at this point. But if I would like to note that he walked into the studio today wearing a jacket, I have to say they bought him his way really cheaply. 

Ed: [00:14:16] I say, that's disgusting. Yeah, quite right. 

Bryce: [00:14:21] So the biggest spender of ads on YouTube is Apple. They spend about a quarter of $1,000,000,000. Oh, yeah, Yeah. 250 million a year on ads on YouTube. Highly engaged. So we know that there's money for for YouTube. Yeah. The question is, is there money in creating content and getting it all good because there's subscription fees that are now out there? Is there money in YouTube for us? The top ten YouTubers were collectively paid in 2021. Have a guess how much top ten YouTube is?

Ed: [00:14:51] So 29 billion in revenue. Did you say what was it. 

Bryce: [00:14:54] 29 billion in revenue? Yeah. 

Ed: [00:14:57] They will want it to seem as though most of that's going back to them. So they will want to inflate the figure to make it seem lucrative. I think if I was the head of corporate communications at Google, I'm going to go with they're going to say. 

Bryce: [00:15:10] Top ten, by the way. 

Ed: [00:15:11] Top ten, I reckon they're going to say. 

Alec: [00:15:13] 16 billion to the top ten. 

Ed: [00:15:15] All right. 

Alec: [00:15:16] All right. I love it. This is how I'm going to work out, I'm pretty sure. So I think Google say 45% go to creators. Yeah. So that you could try and figure it out that way. But I'm pretty sure Ryan's toy reviewed made 22 million. Yeah. So time's up by ten out of a bit for like, mister based, I'm going to say around here to 80 million to the top ten.

Bryce: [00:15:37] Yeah. So the top ten earners made just shy of half a billion dollars. Oh, yeah, about 450 million. 

Ed: [00:15:43] See, that's cheap. They're being cheap. Well, I do. 

Alec: [00:15:47] You?

Ed: [00:15:47] Yeah. If you're getting 29 billion in revenue. Right. It's like the NBA. The only reason LeBron James doesn't make $100 million is the salary cap. So I reckon they've got a quasi salary cap on the on YouTube crowd as well. 

Alec: [00:16:00] I mean. 

Bryce: [00:16:00] There's open mind. There are 51 million YouTube channels. 

Ed: [00:16:04] But there's so many of them, which would be just people going. The thing about a Wankel rotary engine is that you need to. 

Alec: [00:16:11] That's the one of the best use cases. Where else are you going to find this nation? How information. 

Bryce: [00:16:19] Let's put this into perspective then, because it probably comes down to the mechanics of how you make it.

Ed: [00:16:24] Fair enough. Yes, fair. 

Bryce: [00:16:25] Because it might feel like I think my tactics are blown. 

Ed: [00:16:28] Yes.

Bryce: [00:16:29] It is actually quite difficult to make decent coin. 

Ed: [00:16:31] Okay. Well. 

Bryce: [00:16:32] When you look at the mechanics of it. So we know that it's an advertising game and ads are placed in YouTube. So if Wren's creating an ad and he uploads it, Google then place ads on the video. Gotcha. They place it in the middle, they buy place at the top, the place in the middle. They place it at the end and you get paid on what is called CPM cost per mile or cost per thousand views, because that's the same with radio, that's the same with podcasts. But video, the rates are wildly different. And so what you'll get getting paid is going to obviously what influences how much money you make. The average cost per thousand views is about 8.0. So I don't know actually how that compares to radio AD. We know how that compares to podcasting. And it's peanuts. Yeah, it's absolute peanuts. That is the average. 

Ed: [00:17:20] Okay. 

Bryce: [00:17:20] Depending on which country you're in.

Ed: [00:17:22] I was just about to say, does country matter? 

Bryce: [00:17:24] Yes, absolutely. Norway is the highest paid at $43 per thousand views. 

Alec: [00:17:29] Is this all U.S. dollars? Is that.

Ed: [00:17:31] How many? How many herring videos can one person do? Yeah. Okay. So what I'd love what would be I'd love to know if you're a Norwegian, let us know what is big on your Norwegian YouTube. Is that just because everything there costs that is that is because that's the way the country sort of is. Because myself out. 

Bryce: [00:17:49] In that country, you're going to get engagement in that country. The type of content that they're putting out, like it's a smaller market, you don't have. 

Alec: [00:17:56] To pay, isn't it? Because Norwegian customers are cashed up from that North Sea oil money? Okay. 

Bryce: [00:18:02] It's the same with industries like CPM for the finance industry. If you're doing videos around making money in finance, the brands that are willing to pay to advertise and those have more money in their back pocket than perhaps if you're doing retail videos. 

Alec: [00:18:16] And but I think it's also the other way, like finance people who are consuming finance content are seen as more valuable. 

Bryce: [00:18:22] Yeah. Yeah. The audience.

Alec: [00:18:23] The audience. Yeah. 

Bryce: [00:18:24] You're going after them. Yeah. Yeah. Right. Okay. Australia is up there. 36 CPM. Wow. That's right. The U.S. is right down the bottom. 

Ed: [00:18:31] And India.

Bryce: [00:18:32] They will double down very not valuable because that's. 

Ed: [00:18:35] Always the thing that I talk about with Disney. Plus whenever Disney Plus released their numbers, they go, Yeah, but they get they give it away in India or cricket and that makes them devalue it when the numbers come out. 

Bryce: [00:18:45] So $8 per thousand video per thousand views sounds okay. 

Ed: [00:18:49] But does sound okay. 

Bryce: [00:18:50] It sounds okay. But then you've got to look at the revenue per mile, not the cost per on the revenue per thousand, because then YouTube come in and say, of the eight bucks, we're going to take 55%. So you're actually then dropping down to about $4. 

Ed: [00:19:04] Oh, hang on, hang on, hang on. It's kind of I know that. 

Alec: [00:19:08] The CPM they give you, you should be after YouTube. 

Bryce: [00:19:11] Take that. They don't they don't. They have this model where they go, here's your CPM all the way down here and here's your APM one. 

Ed: [00:19:18] Okay?

Bryce: [00:19:19] So on every single video that you do, every single click, every single view, they take 55%, so you're walking away with 44% or 40. 

Alec: [00:19:27] It is just one of the best businesses in the world when you think about it, like Netflix pays so much for their content, YouTube can upload it for free. Their cost of production is nil. Yes, you're right. Let's take 55%. So it's a good business.

Ed: [00:19:39] And the more and the more you upload and the better you go, the better they go without doing any themselves. So they would just get a print out. They're not using pages, but they would just get away, just get an email, or someone would go, Oh, look at that. The Equity Mates are up to three views. Yes, $0.08. And now they're up to 40 views. Oh, better get in touch. Yeah, because I have friends of mine who have YouTube channels and big shout out to my homeboy who in the world who is Damian who who is on the first season of Big Brother Legend and used to live where we're in Sydney, obviously used to live in an apartment block with my. Friend Josh, which we can see from here. But anyway, that's a story for another day. He now does he now does YouTube, a YouTube video where he goes all around Indonesia and samples local things and does, you know, culture, etc., etc. And he's up to 100,000 subscribers and that is his full time job. And he has made that brick by brick. Yeah, day by day. Video by video. Yeah, I like that about YouTube. Yeah, I like that. If you. Yeah. Give it everything. Yeah. Yeah. There is a life for you. 

Bryce: [00:20:44] I agree. I mean, we know a couple of people who have who have done and then the value in it, and it's the same with podcasting is that you actually start to build a quite a sizeable back catalogue of content. Yes. It just takes over in the background of your most recent video. Doesn't have to be the one that gets all the views because you're paid total view. 

Ed: [00:21:03] Now, some of the homeboys of mine, the Aunty Donna boys who have a fantastic following and a huge following, Broden I saw Reece also semi recently and he said to me that YouTube had said to them, The great thing about you guys is whenever you put up a new video, which is always great stuff, people always go back and go through the sketches and things like that. So the back catalogue, like music becomes a big driver. Yeah. So volume is what we need. 

Bryce: [00:21:33] The average YouTuber, and they actually don't know what they define as YouTube.

Ed: [00:21:36] Yeah, I was going to ask that. 

Bryce: [00:21:37] Anyone who just puts a video up, I don't think it's classified as a YouTube, but I would imagine as someone who's like pursuing it in a full time capacity. 

Alec: [00:21:44] They have a threshold for monetisation. It's not like you could upload, we can upload a video and you monetise is you have to have a certain number of views and stuff like that. So maybe that's the. 

Ed: [00:21:53] So who gets money from stolen content. So if I, if all I do. 

Alec: [00:21:57] We have a, we have a friend, we won't name names who paid for a trip to Europe of stolen content. 

Bryce: [00:22:03] Yeah. What would a YouTuber get.

Ed: [00:22:05] What was they. So what were what was the nature of the content? They were still. 

Bryce: [00:22:09] Viral videos from. He got videos that were going viral on Reddit. 

Alec: [00:22:13] He would catch them like right as they were going up. 

Bryce: [00:22:16] Rip it, put it on his YouTube channel with a catchy title, and let it then go viral on Reddit and rake in the money. 

Ed: [00:22:25] So that's an arbitrage. That's incredible. 

Alec: [00:22:28] It's Hey. 

Ed: [00:22:29] Hey, watch this. Maybe. What are we doing here?

Alec: [00:22:31] Hey, watch out here. You get a lot of copyright claims and YouTube delete a lot of your channels. But he just made you.

Bryce: [00:22:38] He did Then get a legal letter from from a lawyer of one of the videos saying you've completely ripped this off. Cease and desist. He shot himself and shut the whole thing down. In hindsight, he's kicking himself and he shouldn't have done that.

Ed: [00:22:51] You shouldn't ignore it. 

Bryce: [00:22:52] Yeah. Yeah. 

Alec: [00:22:53] And to be clear, none of us here endorse that behaviour. We're just reporting that there are.

Ed: [00:22:58] Two people saying that and one who's abstaining. 

Alec: [00:23:01] And if he can't even get it, make it a rip content and make it go viral. Our videos Equity Mates. 

Ed: [00:23:09] So that. Okay, that's great I'm really that fascinating. 

Bryce: [00:23:13] So a YouTuber in the US in 2022 makes on average about $1,100 a week or about four and a half thousand a month. So that's. 

Ed: [00:23:21] Why the salary wow.

Bryce: [00:23:23] Annual salary of about $55,000 a year. But when you put that in perspective to the time of the volume of content and the views that you need to be pumping out per year, if you take the 4.40 R.P.M., yeah, you need to be generating 12 and a half million views per year on your YouTube channel. Oh my God, to get $55,000.

Ed: [00:23:45] What a great simple equation. Yeah. If you're going to relaunch your YouTube channel, I would do that equation. Yes.

Alec: [00:23:52] How do we get 12 million.

Ed: [00:23:53] Know how to make money on YouTube with that stat you just gave? I've never heard it said so succinctly. That is fascinating.

Bryce: [00:24:01] That's how you need to do it. So we know the mechanics of that to make the money because it's obviously personal time.

Ed: [00:24:07] But that is a really high threshold. Yeah, Yeah. To get that low wage income. 

Bryce: [00:24:13] Compound quickly.

Alec: [00:24:14] What percentage of videos get like a million plus views? 

Bryce: [00:24:18] So there are like 51 million channels. I think half of them are inactive, so to speak. Yeah, right. Like I'm going to find that the curve is that. Yeah.

Ed: [00:24:32] Right. Yeah. 

Bryce: [00:24:33] In terms of it's almost none the other way. It's like there's millions of accounts doing suite effort. 

Alec: [00:24:39] Yeah, yeah, yeah. Of course. 

Bryce: [00:24:40] A tiny, tiny percentage that make us all think, Oh, I cut this so much money. Yeah. Wow. Okay. 

Ed: [00:24:46] Yeah, yeah, yeah. We still need to promote that is they, they, they are very keen to promote. Oh. 

Bryce: [00:24:51] Big time on and there are people doing it but that. Yeah. 55,000 a year to generate five and a half million views. 

Ed: [00:24:57] Can I just say the effort that some people go to shocks me. So these Lego videos that my son and I watch, it's stop motion animation which stopped being used like back in Jason and the Argonauts days because it's so time consuming and it's so hard and it takes forever. And these YouTube people are recreating the battle of the song with Lego in stop motion animation. Some of them have 1.23 million views. Some of them have 10,000. That is a lot of work. And that's what I always find interesting on YouTube, too. Two things that seem to be very similar. Why does one have 5 million and the other one has 2000 of them? So is that part of it? Yeah. Yeah. Okay.

Bryce: [00:25:39] Yeah. Once you are in that algorithm. 

Alec: [00:25:42] Yeah. 

Bryce: [00:25:43] I'm. I'm dealing with it right now. I'm a big YouTube watcher, and I guess I get like three categories of videos spat at me, and I'm just trying to get out of it.

Alec: [00:25:51] Let us guess. Golf? 

Bryce: [00:25:55] Yes. 

Alec: [00:25:55] Yeah, sport. Oh, yeah. Okay. Yeah. Scandinavian rustic houses. Very close. Italian rustic house. 

Bryce: [00:26:03] Yeah. Like. Yeah. Like Italian renovations. 

Alec: [00:26:08] Okay. 

Ed: [00:26:08] From way like coastal or rural or inner city. So you want to go inner city? Sort of straight in. 

Bryce: [00:26:15] The mountains. 

Ed: [00:26:16] To Tuscany or What are we talking about?

Bryce: [00:26:18] Yeah. Yeah.

Ed: [00:26:19] Oh, Lombardia. So the money. Switzerland. So you want to be, like, above Como and sort of new Switzerland? Yeah. Is that your guy? Like, that's more.

Bryce: [00:26:29] Like bloggers. Life bloggers. 

Ed: [00:26:32] Currently in Italy doing renovation. 

Bryce: [00:26:34] And every week. What do you like about it? They're actually just super good quality videos, and I love the idea of that lifestyle. 

Ed: [00:26:42] Okay, so let's see now, if you ever want to get to know someone quickly now, the best thing you can do to them, ask them is what are your YouTube dives? Because we don't know each other that well, but that has filled in a huge piece of a big block. Okay, I'm saying so, building a you it's fascinating because that's where we go to be ourselves. YouTube is where people go to be themselves because it's where it's the only place in the world where everything is absolutely available. And you're going to find someone else who's done something like that. And often you'll find, Oh shit, everyone likes this. So okay, that's one of yours. What were the other two? Oh, that's. Here we go. Your turn. 

Alec: [00:27:24] And then I'm going to say the last one is cooking. 

Bryce: [00:27:27] Now. Not a lot of cooking. This is. 

Ed: [00:27:29] Okay. This is interesting. You guys know each other, You CTO every day? Yeah. You do that. You would talk every day about what you're doing, this and that, right? Yeah. And you got one from four. Yeah. So. Okay, so see if you can guess it. Range three.

Bryce: [00:27:42] He's just not a YouTube watcher. 

Ed: [00:27:44] Oh, yes, you are. 

Bryce: [00:27:45] Okay, so American politics. Yeah. Like a wrap up saying basically.

Ed: [00:27:48] The top three, would you say? Yes, that's in the top three. 

Alec: [00:27:51] Oh, it would probably be third. 

Ed: [00:27:52] Okay. So that's. 

Alec: [00:27:53] Right. I just like politics in general.

Ed: [00:27:55] I politics. Okay. That's pretty good. Yeah. 

Alec: [00:27:56] Politics and news. 

Bryce: [00:27:57] Yeah. It's sort of like short form, like doco. How is this built stuff? Yeah. Yeah. Okay. 

Ed: [00:28:04] No, I know.

Alec: [00:28:05] If it's just like there's, like, one big category sport. Yeah. Sports. Yeah.

Ed: [00:28:08] Okay. So sport is it what is another one that if he got that wrong, if Bryce got the third one wrong, what would you say it was? 

Alec: [00:28:14] I would say sport clear number one second. Like politics and. 

Ed: [00:28:19] News. Yeah. 

Alec: [00:28:19] And then yeah, like long tail of random documentary stuff. 

Ed: [00:28:24] What's the most recent one or what's something you can remember watching recently, but you are. 

Alec: [00:28:27] Not a big YouTube watcher. So if I.

Ed: [00:28:30] Had you down, is YouTube central Really? Yeah, I know. 

Alec: [00:28:33] I'm a podcast guy. I'll sell my Bryce Now comparing our you know how Apple tell you like how you use your phone and stuff like that. Yeah I according to Apple I average like 4 hours of podcast.

Ed: [00:28:44] Have you taken my advice yet? 

Alec: [00:28:46] You give us a lot of advice. 

Ed: [00:28:49] Listen on 1.5. 

Alec: [00:28:50] Yeah but I like the security of saying my podcast app podcast has a thing where it takes the silence out. I would like. 

Ed: [00:29:00] No, see, that's weird. That's weirder than 1.5. Well. 

Alec: [00:29:03] Like I say, that's a lot of time silence. 

Ed: [00:29:05] So yeah. So yeah. 

Bryce: [00:29:08] It's like tight. 

Alec: [00:29:09] It, it's, it's.

Ed: [00:29:09] Good. It would have taken just that then. Yeah. Yeah. And yeah. Yeah.

Alec: [00:29:16] Because I just, I like listening to it in.

Ed: [00:29:17] It's such a purist. 

Alec: [00:29:19] Yeah. I love it. 

Bryce: [00:29:20] Well the interesting thing there. Oh Ed what are your top three.

Ed: [00:29:23] At the moment. Yes. So I am YouTube Central. Not so my big ones at the moment are JFK, JFK assassination. I'm back on that in a very. 

Bryce: [00:29:37] Seriously. 

Ed: [00:29:37] Theorist. I'm a fiercely factual a thank you so much for asking. 

Alec: [00:29:42] I remember you think. 

Ed: [00:29:46] I'm big for music. I'm huge for listening to music on YouTube. But I because I also love film clips. Yeah, and I love that. And then I and this is where I'm going into my search history to see other things that I have looked at recently. And then I've been watching a lot of very popular comedy YouTube channels just to see. What are they doing? What is the nature of massive comedy YouTube channels? And I hate pranks. Okay. I hate them. 

Bryce: [00:30:20] Okay. 

Ed: [00:30:21] And so it's been a bit tough for me because there's a lot of breaks. 

Bryce: [00:30:27] The other night I watched Ricky Gervais. Is it. 

Ed: [00:30:31] The Golden Globes?

Bryce: [00:30:31] The Golden Globes? 

Alec: [00:30:32] Yeah, that's. 

Ed: [00:30:33] Right. I like it. I like a drink as much as the next man. Unless the next man is Mel Gibson.

Bryce: [00:30:41] What I've noticed is that we don't, we are not part of we're not watching videos from any of the top five biggest channels on YouTube. 

Ed: [00:30:50] We got a number of channels. 

Bryce: [00:30:51] Channels number one is T-series. Ren said at the start, it is an Indian record label known for its Bollywood music. Massive. 

Ed: [00:30:57] Often you will see it in vehicles being played on a second phone. Okay. Oh yeah.

Alec: [00:31:04] I mean in India. 

Ed: [00:31:05] No, no, here in Australia. So if you like.

Bryce: [00:31:08] If you like if you're a boss or something. 

Ed: [00:31:09] Yeah. You'll see it all like sort of second best, which I've often seen people even want, like people with it holding it. And I've started noticing the logo. I have honestly thought to myself I should see more about that. I've seen it a lot. Wow. Right. Well, it's. 

Alec: [00:31:22] True. Okay. You don't want to drive it. 

Ed: [00:31:24] No, no. I mean, like people you'll see. You see it all the time. Once you've noticed it, you'll see it all the time. 

Bryce: [00:31:31] Yeah. Right. 236 million users. Now, to put in perspective, the two and a half billion that we spent. Two and a half million. 

Ed: [00:31:38] The red wine. The red little red logo. Yeah.

Bryce: [00:31:40] Two and a half million views for $55,000 a year. Well, they do 3.5 billion views on a mars. 

Alec: [00:31:48] So what's on what's what's not on that seven. 

Bryce: [00:31:52] You know. So T-series bringing in? Yeah, it's actually not quite. Not a lot. They actually only generate about $75 million a year. 

Ed: [00:32:01] See, and there's always the rub because they it's a the market the India market is is not as much per thing.

Bryce: [00:32:09] Yeah. So that's an interesting point because so they're the second highest earner at 72 million. Cocomelon nursery rhymes. They've come in at number two.

Alec: [00:32:18] Oh I don't know. 

Bryce: [00:32:20] I got 47 million now. 

Ed: [00:32:22] I watched yesterday my ten month. 

Bryce: [00:32:23] Old his, their most listened to This is your. 

Alec: [00:32:26] Psych up song for the radio.

Bryce: [00:32:29] This is their most watched video I guess by the start of it 6 billion views. 

Ed: [00:32:36] This is going to be the mash up.Now because it gets kids into the bath. Take a listen to lyrics. It's making kids think it's okay to go into a bath. 

Bryce: [00:32:48] Yeah, it's about bath. 

Ed: [00:32:49] Yeah, it doesn't it? Kicking the baby shark at some point. That's the tune of baby shark. Yeah. We'll get to the So. 

Bryce: [00:32:58] So 6 billion views. That video alone has generated 48 million. 

Ed: [00:33:01] They just got sold, didn't they? 

Bryce: [00:33:03] Yeah. So they have been bought by a company called Moon Bug Entertainment. Fascinating company that will get minutes to buy back catalogue YouTube. Yeah, and they've gone cocomelon. Come here.

Ed: [00:33:13] Yeah. So they've bought the baby and they also bought Blippi. So Blippi is a guy who started these. Are you going to speak about this? All right. Nice guy in a blue hat called Blippe. Who does? He just goes to parks and plays and he has a very high pitched voice and my son likes him. And he got so big that one day I was watching Blippi and I'm like, that's part of his outfit. But that ain't Blippi. It was like a TV show where they change the character, the actor playing the character and don't tell you, Oh, well, if he got so big that he had too much paperwork to do, so he had to get a new lippy in to be lippy and hope no one noticed it. Amazing. Wow. Yeah. And he's done it all himself. He started literally just playing in the park with two trucks, and now he's got a spin off. He's got a best friend, Meekah. He's got a moon back, I think. Bought them as well. So fair play to human. 

Bryce: [00:33:58] Beings are fascinating. Yeah. Yeah. So cocomelon their target market are kids and kids are obviously very, very lucrative. They generated just over $200 million in revenue last year. Yeah. 

Alec: [00:34:11] Yeah. Do you know what they sold for? Over a billion, you think? 

Ed: [00:34:16] No. No one knows. But they're not. They're not saying. Yeah, but there's a bit of debate at the moment about whether or not that acquisition was a good idea or not a good idea for her. 

Alec: [00:34:25] If you don't.

Ed: [00:34:25] Turn the moon. 

Bryce: [00:34:25] Back then and.

Alec: [00:34:27] If you don't see any revenue. Yeah, well, depends what they got through the back catalogue. Yeah. What does. 

Bryce: [00:34:32] That mean? Number three is India, another Indian? It's Sony Entertainment Television. They generate 125 billion views. 

Ed: [00:34:39] Is that the soap operas? 

Bryce: [00:34:40] Yes. Yeah, I thought so.

Alec: [00:34:43] You guys are your. 

Ed: [00:34:46] Why? I know this sometimes I think when I go to sleep they they change the chip in my head and I wake up with things that I had no knowledge of before.

Bryce: [00:34:54] But again, Indian audience, they didn't even write in top five earners. See, that sucks. 

Ed: [00:34:59] Yeah. I'm sorry. We would be so annoyed at that. It's like legal piracy in its worst form, but I guess it's.

Bryce: [00:35:06] Exposure you'd be kicking is.

Ed: [00:35:07] It is also on free to air aren't they. These are cops all the same. Which. I think it's brilliant. Yeah. So it's like a best of neighbours. Yeah.

Alec: [00:35:17] Get people hooked and then get them watching. Yeah, yeah, yeah, yeah. 

Bryce: [00:35:20] And then number four is probably what most people have heard about recently, and that is Mr. Beast has changed the game really when it comes to YouTube and viral videos. Yeah, been phenomenal. So his name's Jimmy Donaldson. He's the biggest independent YouTube creator with just under 113 million subscribers. 

Ed: [00:35:39] Holy moly. Yeah. You know, the money of this, the concept of the monoculture, which is that back in the day there were only had three TV channels and we all had to watch the same movies. There were only four radio stations. You couldn't say more things were everyone knew about Think Top Gun Maverick. Now that's as close as we're going to get. I disagree with that premise because I feel as though there are monocultures. They're just much larger and more global, so you don't hear about them. So that guy having 112, I mean, 50 million as far as the Internet goes, he's the monoculture. Yeah. 13 million people have said, yeah, this is for me. Yeah, yeah.

Alec: [00:36:15] Well, everyone listens to Taylor Swift.

Ed: [00:36:18] So I still think it exists is just more global, so it's harder to get your head around.

Alec: [00:36:22] I just. I just want to fact check your Bryce between the time you've pulled. This is numbers. This is good. I've just googled his YouTube account. 134 million. Shit. Yeah. 

Bryce: [00:36:32] That's in two months. 

Ed: [00:36:33] So in two months he's jumped 20, 20 million. 20 million? 

Alec: [00:36:37] I guess so. Yeah.

Ed: [00:36:38] That's a great start. 

Bryce: [00:36:39] Wow. Wow. What? Yeah, that is amazing.

Ed: [00:36:41] What's his latest video called?

Alec: [00:36:43] Is it just the top one? Is that the latest? Yeah. Yeah. 100 kids versus 100 adults for $500,000. Yeah. 

Bryce: [00:36:50] Well, I want to give you a sense of just let me give you a sense of just what. 

Alec: [00:36:54] And you know what? He's it's a sponsored video because it's for the new Nerf Pro gel fire. 

Bryce: [00:37:01] So he came out after the Super Bowl ads and said that if you want to reach he did a comparison of what he charges to reach 100 million. It's you want you pay for Super Bowl and he's like if you want to reach twice as much audience for half the price and double the engagement on the channel why not Superbowl.

Ed: [00:37:21] Right? That's why I love that. That is amazing. Yeah. 

Bryce: [00:37:24] Yeah. So he makes about $55 million a year. 

Alec: [00:37:28] But his most viewed video is can you guess it? 

Ed: [00:37:30] I've honestly I have never seen a frame of Mr. Based. 

Bryce: [00:37:33] Well the audio alone will give you a sense of what to. 

Ed: [00:37:36] Say when I say I've never seen a frame is I've never seen a whole video because his personality makes I dislike his personality so intensely. 

Bryce: [00:37:41] His whole thing is extremism. This this video has 371 million views. 

Audio Clip: [00:37:48] I recreate it every single set from Sweet Game in real life, and which every one of these 456 people survive the. Longest one 456 grand. 

Ed: [00:37:59] Which is the one I saw. 

Bryce: [00:38:00] So recreated is good. 

Ed: [00:38:01] Guess, which is the one I saw which made me so annoyed because I'm like, I this isn't your idea. B I was at a sponsored though was squid game paying for that because otherwise I'm like, I guess people would then go and watch Squid game so they're not going to say anything. Do you see what I'm saying? So he by him endorsing it, it becomes worth it for Netflix. 

Alec: [00:38:19] I don't know. I think it whether it was sponsored or not, they're not going to care like.

Ed: [00:38:23] They actually like. But I'm like, so no, this is not your content and that's just a game show. 

Bryce: [00:38:28] But like the only thing it says, it's. 

Alec: [00:38:30] Coming by the game. I ain't got 371 million people to watch. 

Ed: [00:38:34] That's a love of the game and hate the player. 

Alec: [00:38:36] Yeah, you can do whatever you want. 

Bryce: [00:38:39] But this guy spends. This guy. He made $55 million. Yeah, he spent about $50 million making the video. 

Ed: [00:38:48] So he says that doesn't sit well. 

Bryce: [00:38:51] Yeah, well, yeah. 

Ed: [00:38:52] Yeah, I reckon they might be a , because I remember reading something about his cost, about him saying he lost money on one of his massive, massive videos. And I remember thinking to myself, it doesn't seem true because really he lost money on one of your big stunts. Just seem to be an odd claim to make.

Alec: [00:39:12] You know, you're not really making an argument, though. 

Ed: [00:39:14] I'll just say that he did that squid game thing. Yeah, that would cost a lot to set up. Whoops. Then you've got to give away the money. Yeah. Then you got to get over people. Yeah, but that's a whole that's like that, that's like making squid game. Now Squid game would cost millions of dollars to make, right? Those people probably did it for free though, so you don't have to pay them. One of them gets paid. They're under mister based video, so they're happy. Right. And also, I, I can't see how when he goes into that video, how does he work? How does he think their return is going to be if it's not sponsored like that is such a massive. 

Bryce: [00:39:50] This whole thing is growth. 

Alec: [00:39:51] Yeah. And YouTube hates him is how he.

Ed: [00:39:54] right. 

Bryce: [00:39:54] That video with a medium about 1.7 million. 

Ed: [00:39:56] So so I reckon that cost more than that. So when he says that, I'm like, that's so expensive. 

Alec: [00:40:01] So he could have lost money then. 

Ed: [00:40:02] But then when he signed that how. 

Bryce: [00:40:04] 70 Million views on it. 

Alec: [00:40:05] But let me like so an average video I'm just looking at some of his more recent ones about 100,113 million. Okay 113 million at a 4.40 RPM is $497,000. So any time he gives away $1,000,000 and gets a hundred million views, he's automatically lost money that. 

Ed: [00:40:28] This is why it's yeah it's you guys I'm finance guys this is saying if someone came to you with this is a business model, what would you say? Oh, it's clean, man. You really have to keep doing it, though. Like, what happens next? 

Bryce: [00:40:41] This isn't his only channel. He has another game. He has another. The back, about 100 million. He's launched a burger chain that generates over 150 million in revenue there. He's trying to raise 150 million bucks now for 10% of the company valuing his company at $1.5 billion. 

Ed: [00:40:59] Who? 

Bryce: [00:40:59] Yeah. So? So he's serious. 

Alec: [00:41:02] So if you want to there's Joe Rogan interviewed him and the discussion of how he creates this stuff, the costs involved and like the scale of like mister based burgers and all that stuff. Fascinating conversation. Okay. He owns the largest movie studio on the East Coast of America right now. And the way it works is he has four full production teams working on videos because the scarcity is in him. Yes, that's right. So it's like he goes from one video to the next, and then all these four teams are constantly working on like the next video. He comes in films and then they're working on the next one and he just rotates their movies. It's pretty incredible.

Ed: [00:41:42] That's how that's how Hemsworth works. 

Alec: [00:41:44] What he's doing now. And I might be stealing a lot of your thunder, Bryce, but what he's doing now is dubbing. He's built a studio in Mexico to dub all of his videos into foreign languages and testing, and he gets like celebrities. He was saying that when they did the Japanese version of a lot of his videos, they got like a Japanese celebrity to voice Mr. Beast and it was like a big thing. But now what he's doing it because that's worked so well, is he's offering that service to other big YouTubers. And so that's now another revenue stream for his business.

Bryce: [00:42:14] It's nuts. 

Ed: [00:42:15] He broke Bill Gates.

Bryce: [00:42:16] It's not. 

Ed: [00:42:17] Anymore. Where were you? Is it is it whatever it is, he's he's pretty impressive. He's this generation. He's it big time. He's the guy. 

Alec: [00:42:25] Equity Mates got to just quickly interrupt here. I know we're loving unpacking. Is there money in YouTube? But if we want to be able to answer yes to the question, is there money in podcasting? We've got to take a quick break. 

Bryce: [00:42:39] And then to close that number five is the channel called Puti Pi. Videos, Comedy Auto.

Ed: [00:42:44] I thought he was going, wasn't he? I thought. Did he get cancelled for something? 

Bryce: [00:42:47] He's pretty controversial. He's still kicking 111 million. 

Ed: [00:42:49] Wow. I thought I'd passed, like, Oh, stop doing it. I didn't know that. So still going strong, was he? Wow, that's really interesting. I'm sure he was cancelled or something. 

Alec: [00:42:57] I just googled it and it says YouTube star PewDiePie is receiving major backlash on Twitter. 

Bryce: [00:43:02] His latest video was six days ago. What about Gordon Ramsay versus women in complete denial. 

Ed: [00:43:09] So he's moved into commentary. He's going to be ham radio. 

Bryce: [00:43:16] Dot that channel. He answered at 150 K a day. 

Ed: [00:43:19] She can do that, man. That's real. I was getting him really impressed. Anyway, Mr. Bass, way back down by.

Alec: [00:43:27] The. 

Ed: [00:43:28] Speedo. 

Bryce: [00:43:28] And then I noticed a notable call out to the young, the youngest YouTuber who has 102 million subscribers. The channel is called like Nastia. It's weird. She's she's Russian, 81 billion views. And she recently sold her back catalogue. It's like her doing day to day things with her family. 

Ed: [00:43:46] That's depressing. 

Bryce: [00:43:47] It's weird. Yeah, it's weird as shit. 

Ed: [00:43:50] Oh, I can see it here. It's very pink. And so I don't like when. So my son. 

Bryce: [00:43:54] Like child exploitation. 

Ed: [00:43:55] Yeah. My son saw a video the other day on the recommendations of a family going to the park, and he's like, Let's watch that. And I'm like, We could go to the park. 

Bryce: [00:44:05] Well, there was a survey. 

Alec: [00:44:07] What? What did you say? 

Ed: [00:44:09] Oh, yeah, yeah, I guess we get it. But like, what the hell is going on? 

Bryce: [00:44:13] Well, there's a survey in the UK that said they asked kids what they want to be when they grow up. And the number two thing was, I want to be a YouTube.

Ed: [00:44:19] Now, where did they ask? 

Bryce: [00:44:21] What do you mean they are? 

Ed: [00:44:22] When I read that, I was like, Where did they ask them? 

Alec: [00:44:24] Well, are you asking like, did they ask where. 

Ed: [00:44:26] They ask the kids? Like, what area did they ask the kids? Was it was it L.A.? Like, I need to know where that was, because that was I remember I found that fascinating. And then the hang on, let's work out where we are. 

Alec: [00:44:37] You should ask you should ask your kids. 

Ed: [00:44:39] I have I have my my son says that he's either going to be in the military or an engineer, but he doesn't really know what an engineer is. But you have to understand that my son spends most of his days five years old, dressed up in various military outfits. 

Alec: [00:44:55] Probably because you make him watch military battles or interaction with like.

Ed: [00:45:01] Hey, hey, there's every chance he'll be either in the armed forces or move to the woods. And studies are in group, which is good sports. 

Bryce: [00:45:14] All right. So so we know that there's big money in the big YouTubers, but if we're going to do it ourselves, we need to.

Ed: [00:45:20] Okay, here we go. We need you to give us that. This is great. 

Bryce: [00:45:26] What's going to give us the best chance to do this? I've got 51 million views. The fastest growing revenue channels at the moment are movies and TV 280% subscriber growth year on year, which I don't reckon we can play in that game. Maybe.

Ed: [00:45:40] What, you mean making movies? 

Bryce: [00:45:42] Well, it's all just like cutting out movies and doing like. 

Ed: [00:45:45] Stealing content. 

Bryce: [00:45:46] Reviews and stealing content. 

Ed: [00:45:47] Oh, I can do that. 

Bryce: [00:45:48] Oh, these channels. 

Ed: [00:45:49] Oh, what's a movie we've all seen? What's this? I just haven't film. You've seen that come out like, easy. What's this? Um, the thing about Top Gun is this. I know. So tough guy. And of course, the Navy initially didn't want them to do it. They even though they say they had agreement with them because the the back in the eighties, the Navy were concerned that it would make it look like actors could fly planes. And if what if we lost, etc.. And Michael Bay said, just let us try. And they let them try. And then it went really well, which is why it's so heavily sort of in the in the most recent one. It's like you tell us a plane, so much so that they help them invent a plane. That was a test plane back in there, the fastest plane ever. They recreated it for the start of Top Gun Maverick and now are using Sam Ekholm, who's the Navy's number one YouTuber. They're using him to go back and have a look at them at the prop plane based on the real plane to talk about how wonderful it is to be in the Air Force. Well, so the the dog has officially eaten its own tail whereby the now the Navy are setting up fake planes in order to promote the fact that the fake plane is in Maverick when it first they were like the worst thing we could have is our planes in movies. 

Alec: [00:47:00] You may not believe it, you may not believe it, but it could actually have done that for any movie. Yeah, it's so great. 

Bryce: [00:47:08] Now we know. Think that would work.

Ed: [00:47:10] Because I'm stealing Maverick. Yeah, I'm stealing Top Gun and I'm stealing Sam Holmes content. I don't know if that work or not with two boys. Do you mean, like. 

Alec: [00:47:18] Or do you just mean, like, chopping up clip? I could be anything. Like, just. 

Bryce: [00:47:21] It's just the fastest growing series in terms of subscribers subscribing to that.

Alec: [00:47:25] We can do that for a.

Bryce: [00:47:26] Second is pets. I don't know if we can play in that game. And then third is do. 

Ed: [00:47:29] You guys have pets?

Alec: [00:47:31] Don't talk to Bryce about pets. There's an ongoing discussion about will he or won't know.

Bryce: [00:47:35] I'm I don't have pets. No. 

Ed: [00:47:37] I'm NPR. No. No pets ever. Really? I'm the only public figure who was willing to say that he hates dogs. I hate notes. Oh, yeah? Yeah. 

Alec: [00:47:49] Unbelievable. We're going to get cancelled on our second episode. And that was one. 

Bryce: [00:47:55] Of the fastest growing the channel. The the categories where the most money is paid out. 

Bryce: [00:48:01] Go is gaming. Yes, Mr. Beast. Games, fashion and beauty. 

Ed: [00:48:08] YouTubers. Our rooms are.

Bryce: [00:48:10] Massive. Absolutely massive. There's a guy called James Charles has 37 million Tik-tok is he makes 5 million a year from doing reviews of make up? Well, yeah. Yeah, it's been cancelled. 

Alec: [00:48:23] I feel like he did get cancer one stage. It's still going strong. Allegedly. Strong grooming. 

Ed: [00:48:30] Yeah, that's what I think anyway, apparently Ledger Is that all right? 

Bryce: [00:48:33] I guess the third is technology with a specific focus on unboxing. 

Alec: [00:48:38] Oh, well, thank God.

Ed: [00:48:41] We got to some of these. 

Bryce: [00:48:43] Reviews and unboxing of like, here's the latest camera and it's lens and this is what it does and this is how it's amazing. 

Ed: [00:48:48] I have looked at out what I was looking to buy cameras recently. Yeah I did. But I, I skip I go to straight to just show me how it works. 

Bryce: [00:48:57] Yeah exactly. Yeah. But it's all about the name when it comes to YouTube. 

Ed: [00:49:01] So yeah, this is one of the nation's 2023. 

Bryce: [00:49:05] I don't know where the money's going to go. And ironically, the number one type of content is how to make money online. We have strategies. 

Ed: [00:49:18] For making money online. Companies like Yeah. 

Bryce: [00:49:21] Bless people flock to YouTube on ideas like that is the number like on average on average creators in this nation go Yeah the creators in this nation on average us a 14 point CPM. We know the averages right so it's a bit higher than usual and if you want to go sub nation and talk about how to generate money through affiliate marketing, you can get up to 25 to $30. CPM What's the number one? Second is personal finance and investment. 

Ed: [00:49:51] That's you two. 

Bryce: [00:49:52] That's us. 

Alec: [00:49:52] Yeah. And we couldn't crack it. 

Ed: [00:49:54] So you've got to start filming again. Just I know. Just bite the bullet by the YouTube bullet. I've we're just in this chat today. I think I've heard about three or four things that you guys have done where I'm like, that would go, Well, the bit then you just did about the The nations. Yeah, it's a YouTube video. Yeah. Like there were, you know the economics of YouTube, the top five when you said what were the growing ones, what were the most popular? But these are all YouTube's. 

Alec: [00:50:20] Top five YouTube accounts. 

Ed: [00:50:22] You know, your face looks immaculate when you use their own force against them. 

Alec: [00:50:27] I like how you asked me this question. I don't. 

Ed: [00:50:30] Know. I don't know. It's my idea. Whatever one that is, use the person's own force against them. Yeah, that's what you guys could do for it. Because this stuff is YouTube's. I would watch all these videos that you just said.

Bryce: [00:50:42] Well, speaking of watching, I found it an interesting name just to close out on the nations before we move to the picks and shovels. But, um, audio sensory meridian response. Oh my God, this is all using YouTube and that makes heaps and heaps of money. 

Ed: [00:50:57] But they're all perverts. Well, here it is. 

Bryce: [00:51:01] So this is legit. This is one of the largest this Is one of the value pays as well. There's no language barrier. 

Ed: [00:51:09] Yeah, true. 

Bryce: [00:51:11] But I'll play something. Yeah. This is one of the largest semis. 17 million subs. She generates about $180,000 per video. So to give you a visual of what's going on, she has a piece of cork in front of her and she has really long values.

Ed: [00:51:53] Is she nude? 

Bryce: [00:51:53] Nope. And this goes on for 28 minutes. 

Ed: [00:51:58] So there's a lot. 

Bryce: [00:51:58] Of her doing high quality audio. 

Ed: [00:52:03] What am I meant because I'm where I come from. That's called sacred sound. So what am I meant? So what is the response? I'm meant to have to that because I'm repulsed by that. What am I meant to have? What am I meant to feel? 

Alec: [00:52:15] Isn't it meant to be like your hair stands on end and that kind of thing? 

Ed: [00:52:18] Oh, it's sort of relaxing. 

Bryce: [00:52:21] I reckon if you ask ten people, they'd all say something different. I reckon everyone has a different response to that stuff. But some people really get turned on by it. Some people headstands are. 

Ed: [00:52:30] Some people. 

Bryce: [00:52:31] Get repulsed. 

Ed: [00:52:32] By something. That's very interesting because how did that start? 

Alec: [00:52:36] No, no, no. It is a tingling sensation that usually begins on the scalp and moves down the back of the neck and upper spine. 

Ed: [00:52:43] You're right. So that's what they show. It's meant to elicit that. Yeah, I guess so. How on earth do you know if you're like, what's a bad version of that? I'd love to see one that had five views that was just not with. 

Alec: [00:52:53] Me doing this. 

Ed: [00:52:55] Someone banging loudly on the door saying, Give me my money. 

Bryce: [00:52:59] Anyway, So if we're going to think about making money, those are the nations. 

Alec: [00:53:03] Bryce I would watch so many of you. Some of it is. 

Ed: [00:53:06] This is me. This is me. 

Bryce: [00:53:08] It's these ones. 

Ed: [00:53:09] No, that's so bad. That was all right. Yes, that's all right. This is me. This is me. Breakdancing. It's. I'm doing the windmill. Oh. Has anyone breakdancing? As simple as anyone. Done it. That's pretty good. 

Bryce: [00:53:30] I'm going to move just to close out the conversation around making money in YouTube. Is there money in YouTube? We have to talk about the back catalogue stuff because I spoke about it. When we make music and it's a big revenue draw, I saw some of the big. 

Alec: [00:53:43] Oh, let me just answer the question because I know people are wondering if you Google breakdancing Asmar the first four links, all YouTube all about breakdancing, tissue paper. Wow. Sorry, sorry. 

Ed: [00:53:57] Sorry. Sorry. Yes. Sorry.

Bryce: [00:53:58] If you are a big YouTube creator and you have a massive back catalogue, there are a couple of companies that are out there. The biggest is Spotter. They are they are the largest owner of YouTube content. Wow. And they see the back catalogues as a massive That's fascinating. What they do is they actually help creators scale faster by offering them heaps of cash upfront and then they just take a limited time exclusive licensing deal on their back catalogue. So Mr. Beast actually used them in 2019. I think they generate 40 billion monthly watch time minutes and that's so that's how they generate them. Yeah, Yeah. And they went to Mr. Beast and said, you know, can we buy your back catalogue? Gave him a few million upfront. He used it to launch I think Mr. Beast burgers. Yeah. And scale. And then I think over five years at the end of the five year mark, you either renegotiate or you get you back out of one spot. 

Ed: [00:54:50] I know that's a question without notice, but I feel like that's a an underground massive company. 

Bryce: [00:54:56] Right. So do you think that to. 

Ed: [00:54:58] Me feels like a below the radar.

Alec: [00:55:00] Is it Spotter. 

Bryce: [00:55:01] Say spotter. Yeah, actually, sorry. He used the money to finance his Spanish language channel that you talking about, right? Yeah. And it's like 300%. 

Ed: [00:55:10] See, there is a somewhere there's people who came up with that private equity. 

Bryce: [00:55:15] So that's one way. Yeah. Well was another one called Jelly Smack and they have 500 and. Yeah. 

Ed: [00:55:20] And they tell us what they did. 

Bryce: [00:55:22] 500 million same model licensing of back catalogues and bug entertainment who are just massive. They were acquired bought for $3 billion by two Disney alumni. 

Ed: [00:55:36] Now that's the issue that I think that is taking place in Hollywood at the moment. Was that worth it? Because they you're. 

Bryce: [00:55:43] Up to 3 billion. Yeah. 

Ed: [00:55:44] You're up to Marvel numbers. Yeah. Yeah you need kids bath time to do as well as Ant-Man. Yeah, but the costs are a lot lower. Yeah, that's the war that they're currently in. Yes. Fascinating. Maybe could be a Ant-Man. This is Cocomelon. 

Alec: [00:55:57] Yeah, So I did surprisingly well. The box office. Yeah. Which I was surprised by.

Ed: [00:56:01] So was I. As you listening to this, there was an Ant-Man recently, and it just paperweight. Yeah. Okay. We have Marvel for a while. 

Alec: [00:56:08] It's like 110 million on opening weekend. Amazing. Yeah. 

Bryce: [00:56:11] So then let's ask the question again after all of that. I don't know if that made any sense at all. 

Ed: [00:56:17] That was. 

Alec: [00:56:17] Why it was fabulous.

Bryce: [00:56:18] That money in YouTube he rent. 

Alec: [00:56:22] Yes. 

Ed: [00:56:22] And much, much more and in much and many more. What? But then I thought there was. This has been very fascinating. What about your good self? Because you've done all the research for us. 

Bryce: [00:56:33] There is money in it. I haven't been. My mind hasn't changed, though, that it's still difficult to get going. Yeah, but once you get that back catalogue.

Alec: [00:56:44] Let me let me ask you this. So all of the different companies we've spoken about today Spot Mister, based all of that, if you could like, where would you want to situate yourself in the ecosystem?

Bryce: [00:56:57] How to make money online. 

Ed: [00:56:59] Not that I think I'd want if I could be any of these entities or people. I don't want to be spot. I don't want to be moon. I don't want to have to have outlaid all that money and have that hanging over my head. That's a media acquisition. Those are the ones I know about and they have got a long history of what the fuck is that? So and you become reliant on hoping that these people wish they keep going. And same problem with Mr. Beast, I, Mr. Bass, one day goes, Well, that's enough money for me. And the second he stops having new videos, the back catalogue becomes Who gives a shit? No one cares about squid game in two years time, let alone one, because that's the way that the media that he is adapting to is moving quicker than he can keep up with it if he doesn't have the desire to do it, which I imagine he's probably getting towards. I honestly think you are best off being finish. I think your big piece. 

Bryce: [00:57:51] I want to review my answer.

Alec: [00:57:52] Okay.

Bryce: [00:57:53] You want to be YouTube.

Alec: [00:57:54] Thank you. Yeah. 

Ed: [00:57:55] That was that was an option. But that was just how. 

Alec: [00:57:59] That was how it was. And because, like, we were deep in the way, but I think we should just not lose the forest for the trees, which is that $0.55 on every dollar doesn't go to any of the people we spoke about. It goes to. 

Ed: [00:58:11] So you want to be an alphabet shareholder. 

Alec: [00:58:13] So like if you're bullish on this sector, just keep that in mind. 

Ed: [00:58:17] As you guys disclose your personal holdings on. 

Bryce: [00:58:19] This. We own alphabet. 

Alec: [00:58:20] Alphabet probably my biggest individual stock holding. 

Ed: [00:58:23] Yeah, I'm Alphabet.

Alec: [00:58:24] Yeah, yeah, yeah. 

Ed: [00:58:25] And you keep watching everybody but bear case. 

Alec: [00:58:29] Bryce reckons Bing is going to unseat Google. As you said. 

Bryce: [00:58:35] You've made it fun fact to close out what is the most watched video on YouTube? So many views. 

Ed: [00:58:40] Sneezing, Panda? 

Alec: [00:58:41] I don't know. Gangnam Style. 

Bryce: [00:58:43] No.

Ed: [00:58:44] Well, Don, that was number one in music all time. Well done. Baby shark did do, did it did. It's just good music now. The voice changes. Listen. Mommy. Mommy, please. Harmonising. Now, what's one happy one? Daddy, Come to give me some face. Daddy. Daddy Shots. A daddy posing underneath Daddy. So what's Grandma going to do? There's no way for grandma to get in this harmony. Grandma it in there. Grandma, I can't do it. I know. She's got the weakest voice. Grandma has the weakest voice. My grandpa shock's basically doing this, but I'm. Shut this dude. Get his humour to find the next grandpa favourite lost baby. So relax to close it out. 

Bryce: [00:59:31] How many views do you reckon it's had? 

Ed: [00:59:34] Uh, 10 million Ren. 

Alec: [00:59:37] I would have gone around that number. So yeah. 

Bryce: [00:59:38] When I prep for this in December, it had 11 billion. It now has 12, so it's put on another billion in two months. 

Ed: [00:59:44] Wow. I'm sorry. As a piece of music. So was it Malaysian? Was it. 

Bryce: [00:59:48] Yeah, it looks.

Ed: [00:59:49] Like it was. I think they were Pink Fung was Malaysian or Indonesia. I can't remember which. And then the video is awesome, but it's just good music. Yeah, it's just good to have added to it. 

Alec: [01:00:01] Dancing anyway and in impressions in a month at 4.40 is $4.4 million. There you go. Not bad. Oh, it's over. 

Bryce: [01:00:09] Probably 80 $90 Million or something. Anyway, there's money in YouTube. 

Alec: [01:00:15] Yeah. 

Ed: [01:00:15] Thank you.