Is there money in… movies?

Ed: [00:00:15] Welcome back to is there any money in on the equity mates feed? No, I'm not one of your regular hosts. My name is Ed Kavalee, but joining us me, nice to see you both again. Oh, this is a bit of fun. So I'm going to it today. I'm going to be with your help doing is there any money in movies? 

Bryce: [00:00:34] Okay. 

Ed: [00:00:35] Okay. There's a lot to get through. But off the top of our heads, if we had to start one being now, there's no money and ten being a stack of cash in it. Where do you boys both land on? Is there any money in movies? 

Bryce: [00:00:50] I mean, my feeling is going to be probably similar to a lot of these where at the top end. Yes, but I'm going to go there's seven. 

Ed: [00:00:58] As a seven out ten. 

Bryce: [00:00:59] Yeah, I reckon there's big money in it. All right. No, you get it right. Okay. 

Alec: [00:01:03] Yeah. I don't want to just copy my friend Bryce over here. But I'm also a seven because I think, like, at the top end, you think of, you know, we're in Blockbuster summer and we've got like Indiana Jones, Oppenheimer, Bobby. 

Ed: [00:01:15] And as of recording, Indiana Jones has underperformed massively. Okay, so we're already in a territory. Yeah, we've had a couple of superhero movies do. Nowhere near what they thought it would. And I'm wondering, well, the results are out as yet on Bobby, but that looks as it might overperform and Oppenheimer shot in IMAX at the behest of the director Christopher Nolan which means the costs are skyrocketing and Mission Impossible dead reckoning the Tom Cruise vehicle quite literally. Did you guys know that he jumps off a

Alec: [00:01:49] off a cliff on a

Ed: [00:01:51] Motorbike?

Alec: [00:01:52] It's a pretty it's a very. 

Ed: [00:01:53] Yeah, that's all they got.

Alec: [00:01:54] It's pretty bad. 

Ed: [00:01:56] But that is teetering on the. Oh maybe, maybe not Area. So. 

Alec: [00:02:02] Okay. So regardless of how well those blockbusters are going, there's a bunch out. But for my gut feeling and I'm interested in this is that your stock standard average movie actually does okay like people make money on that right. 

Ed: [00:02:17] Great way to describe stock standard because that's going to help us today because movies fall into a series of different categories that are not genre. There is a your studio backed blockbuster that needs to hit 500, 600, $700 million to get anywhere near breaking even. That's you. Mission Impossible. Yeah, that's you. Marvel Films. Yeah, that's the Indiana Jones. That's the Oppenheimer's of this world. Then you've got the next sort of level down, which is the one they say is all gone, the Mid-budget films. So those are the ones that happened a lot more in the nineties, in the 2003. The things that the original movies that that are not part of a sequel and they're not part of IP and they need an angle in order to try and cut through the various noises that take place. And there's much less of these. There's many, many, many, many, many less of these movies than there used to be. 

Alec: [00:03:06] Can you give us a couple of examples so we can. 

Ed: [00:03:08] So back in the day, something like a clear and present danger with in the nineties with Harrison Ford lost Harrison Ford in it right. Okay well but it's based off a book. It's a it's sort of roughly a Jack Ryan thing which is now an Amazon series, but it's not okay. But that can do really well. You get I'm going to get down into the most profitable and the least profitable films of all time based on their genre and their budget and their return. So if we can get through some of that, but if we were going to start at the top, what do you think I'm going to get from genre? And then we're going to going to answer the Marvel question, God help me. All right. Let's let's start with let's go around the room.

Alec: [00:03:50] We've seen your men's health cover shoot. You could be in a marvel movie. 

Ed: [00:03:56] I wouldn't be calf man. I'm so they've got So let's go with what do you think the highest grossing genre of all time is?

Bryce: [00:04:07] Sci-fi.

Ed: [00:04:08] Sci fi, my friends, is not. Number one that is not even in the top 15. 

Bryce: [00:04:20] Yeah, I count. Marvellous.

Ed: [00:04:21] I thought you might. Yeah. But if you count it you're going to say Marvel is part of it. Yeah. Yeah. All right, well then let's leave that there because that is part of what I want to get to.

Alec: [00:04:30] Okay. Well, I think if Bryce isn't right, I would say, like, let's not overthink this. The big genres romance prob.

Bryce: [00:04:38] Yeah. Rom-com.

Ed: [00:04:40] Rom-com. Seventh. 

Alec: [00:04:41] Yeah, yeah, yeah. Action. I'm going to say. Yeah. Like you, big blockbuster action films like your Tom Cruise. 

Ed: [00:04:47] You got it. So they've gone Adventure and Action separately, but they are the same thing. And they are. Oh, they used to be different. Now they're the same marvels in that category. They're at one into. 

Bryce: [00:04:57] Fantasy.

Ed: [00:04:58] Well, no, fantasy gets its own Harry Potter, except that I think they also throw into that mix as well. This is from the numbers, which is a very good website. But it's interesting that they haven't bothered to take those genres out. Yeah, they just call them all adventure. Yeah, action. So they wanted to. And this is for the past. This is from the past 20 years at 66 and $56 billion respectively. Then you've got drama, which is used to be that midpoint, just people talking, which it gives in a lot of them. That's, that's almost half of the 36 comedy, which we're going to cover a lot today. They keep saying it's dead sort of is 34 billion over the over the over the journey. And then we go down to Thriller, 20 million and horror, 14 billion. That is the one that will change.

Alec: [00:05:47] You reckon it'll go up or down?

Ed: [00:05:48] That will take that. I think that will get to third place. Horror, Yeah. Horror tykes especially. You know, we'll get to it. But profitability wise, all rise. And now it just flat out beats big blockbusters. So one of the insidious I think the fifth movie at the time of recording beat Indiana Jones That's it If that's just a flat foot race.

Alec: [00:06:10] I have never heard of that title before.

Ed: [00:06:12] Well, it's The Australian who made it. Leigh Whannell who made Saw he that's what he went onto after you saw franchise Insidious. You'll know it when you see it and incredible results.

Bryce: [00:06:22] And as long as Stephen King's alive, they'll never be short of scripts.

Ed: [00:06:26] True. Stephen King Right. A Post-it note, I think someone like six episodes out of it. Alrighty, That's us. Now, when do we want to let shall we just address the Marvel thing off the top? Because the inception of the Marvel Cinematic Universe, which I thought of you two so much when I thought when I heard this, Oh, my. 

Alec: [00:06:45] Superheroes, I get it. 

Ed: [00:06:49] Villains. You live in bunkers. So I thought, right, this is perfect for them. The whole Marvel Cinematic Universe, as they call it, where the movies are interconnected, etc., etc., is the most successful film, whatever you want to call it, group of all time. So it's sort of taken over Star Wars, Star Wars. They argue that the merge, which we'll get to later on, but basically he's the most successful of all time from the first movie to now, you know, anyway, we all know how successful they are and have been. And they all put it down mainly to this bloke called Kevin Fike. He is the guy that you often hear is the brains behind the whole thing. However, recently, my friends, a man by the name of David Menzel has emerged from the shadows and started doing interviews. As he says, he's got various reasons that he gives, but once he's really stopped listening to him And when you're a vain media loser like I am, I finally get to it and I'm like, There it is. He was not worried. He was worried he wasn't getting enough credit, which is probably fair enough, right? They always say it's this other guy. He was the original principal of Marvel Studios that got the whole thing going right. What if I told you that the highest grossing cinema franchises of all time were not based on, Oh, this will be a wonderful set of ideas? Isn't this Won't be exciting for fans? What if I told you that it was a venture capital play based on relative profitability of sequels as opposed to originals? 

Bryce: [00:08:12] Really?

Ed: [00:08:12] What if I told you that it was with characters that are able to be commercially exploited globally? 

Alec: [00:08:18] Yeah, we love Disney's business model, but what is obvious. Not to jump ahead, but yeah. 

Ed: [00:08:25] So you'll have a grab there. Here is David Masi on the Tim Ferriss Show talking about his ascent to being the first president of Marvel Studios and how he alone in his room one weekend came up with the entirety of the Marvel Cinematic Universe before they'd made a single film. 

David Marsi: [00:08:50] And so I was very focussed on Marvel right away. So luckily I didn't have to look at my second choice. I knew I was personally interested in it and then I had this hypothesis or model at the time, which was I knew how bad the first movie business was and you spent, in this case $100 million on something you hope people show up. Yeah, research can help you a little bit, but very little. It's pretty random. Stars at the time could maybe open the movie, but it's a horrible not a horrible, but a pretty bad business. But the sequel business was amazing because statistically you could predict the revenues plus or minus something and you could manage your profit margin, not whether you made profits. And so the big idea I had, which was now is called the Universe, was what if after the first movie, every movie after that was a sequel or a quasi sequel, which required all the characters or a lot of the characters to show up in multiple movies. And that led me again to Marvel because I knew about the vast universe of characters and that this would be a perfect way in my mind to make every movie after the first one a sequel or quasi sequel. It came up like over 24, 48 hours that weekend, the whole thing. 

Ed: [00:10:03] It's creativity, ladies and gentlemen. So his basic premise is, you know, and he's the executive producer of Iron Man, The Incredible Hulk, Iron Man two on until Forever, right? Until the sale to Disney, which we'll get to Marvel Studios, which he helped negotiate, which he negotiated. 

Alec: [00:10:19] Oh, so some of those movies were pre Disney like, Oh, yeah, there you go. Didn't realise that. 

Ed: [00:10:24] So what if creativity was getting in the way? What if what we needed for movies was the guarantee that the next one didn't have to have any ideas in it? It just related to the one that you'd already seen. That is essentially where we've got to his whole idea. If you listen closely, his whole idea of movies is that the problem is the problem with movies is the movies. The problem is that you have to start with an idea and a script and try and get yourself to the point where people might want to go and see it. What if we remove that? What if they're so ingrained to know that there's this one? Then you gotta watch this one. Or then the sequels, this one. Then we can house the costs and essentially turn it into episodic television, CSI. Then that way there's no way we can lose money. And he was right. 

Alec: [00:11:17] Yeah, I think there's an element of survivorship bias here where it's like, you have an idea you're successful, and then you assume that the idea was correct, but like. 

Bryce: [00:11:29] It could tend to shift. 

Alec: [00:11:29] But like we say with Marvel now, when box office receipts are falling, like the never ending cycle perhaps does the thing.

Ed: [00:11:38] Everything in Hollywood, everything has an ending in terms of genres and in terms of overall genres. Westerns eventually bottomed out, do you know what I mean? So for for as long as you can run it, you can run it. And this has been the most successful version of that. Now, getting back to Disney. There were some machinations, boardroom machinations. They paid $4 billion for Marvel, $4 billion, made it back in two movies. So it was a pretty good investment, two and a half movies. 

Alec: [00:12:07] The Have you read? Bob Iger Oh.

Ed: [00:12:09] I certainly.

Alec: [00:12:09] Have. Yeah, that's it. People are interested in it. It's a good one time. 

Ed: [00:12:12] But he offered them this guy. He offered Disney, the company, Marvel the whole thing for $200 million. They could have had it for $200 million after X-Men, but before Iron Man and the rest of it started. Wow. Same set of characters. And all of that money could have gone to Disney initially. Well, rather than having to go back. Right. So there's money in Marvel. 

Bryce: [00:12:35] Big money. 

Ed: [00:12:36] Do you guys watch those movies? 

Bryce: [00:12:37] No, I don't. 

Alec: [00:12:38] But one of our best mates is obsessed. Yeah, to the point of trading it like TV. He actually sat his girlfriend down and together they went back, not only watching it in release order, but in chronological order as the movies fall in the cinematic universe? 

Ed: [00:12:58] Which is exactly what this dude wanted you to do. And keep. But he prefers if you keep paying while you did it. But that's exactly the point of what he's going to do with what he did. And it worked. And you're right, there is survival bias because but you look at their main rival, DC Comics with Batman, Superman, etc., and they always use that as the example of where they tried. They couldn't do it. They had to keep rebooting things. And that is a fair comparison to say, okay, yep, that's true. They had this coherent system. You guys have had 16 Batmans, there were four in the last movie. It's just that they had a movie. They're like, We don't know what to do with it. Put some other Batmans in it. How many Batmans? If you go well, how many suits have you got to keep putting humans in until someone goes and sees the movie. 

Alec: [00:13:37] Isn't that, isn't that now with Spider-Man, there's a whole spider-verse?

Ed: [00:13:41] How many Spider-Man you got? How many do you want? Yeah, I love the idea of Into the Spider-verse two. Well, isn't a verse pretty much unlimited? Why do I have to have a sequel to a Universe eight? Welcome to the Universe.

Alec: [00:13:51] Part two We'll take you universe of characters and we'll give you a universe of the same characters like that.

Ed: [00:13:59] So that means that there's money in that. But I know what you really want to do. You want to talk about flops, right? So let's start talking about some of the most profitable and some of the least profitable films of all time. Because back in the day when you used to have to come up with what he hated. David, A first run movie, An idea. An idea, but a terrible idea. Here we go. Ladies and gentlemen, one person owns two of the five top grossing movies of all time. Can you guess who that person is? Cameron There you go. Not ditto. 

Bryce: [00:14:31] James Cameron. Yes. 

Ed: [00:14:34] The Avatars and the Titanic. 

Alec: [00:14:36] We don't have three now because even he's lent in to the idea that sequels are predictable and profitable. 

Ed: [00:14:42] And I was just about to get to that. Sorry, James Cameron, who rails against Marvel like, you can't believe these aren't cinema. They aren't this, this is crap. And the good news is I've got Avatar three, four, five, six and seven. And he always says the same thing. I'm just waiting for the technology to catch up. So it might have made the technology. You can make it catch up. So anyhow, you're right. You're avatars and you're Titanic. But let's take you back in time. There's a great book called the 92 Chart Close to Me. You know, in 1988, they find the Titanic. They're looking for two Russian subs secretly, the US government, and they're in that part of the North Atlantic or the Baltic, whatever it's called. And the dude who did it and found them, you know, because that was he goes, okay, you guys, just before we go, can I go back and look for Titanic? And I'm like, What? It's like a French subs to go and look at Titanic. They go, All right. And the footage is on YouTube and down they are black, black water, black, bi polar. Whoa, whoa, whoa. There she blows. Well, dude finds it, takes it back. Cameron sees it and goes on. Hang on a second. This is me. And he does the whole private sub thing, which, of course, tragically recently didn't work out. And then he goes down and he went down I think, ten times before he started writing the script. I don't know what he missed. I'm still saying still standing, still saying that now I need to I need to pump out my homeboy Akala. He's got a great podcast called Did Titanic Sink, Right? It's a really good guy. I bet you know what it is. 

Alec: [00:16:13] The Jp morgan one. 

Ed: [00:16:15] Which we aren't yet that insurance Jp morgan. Yes that guy doing an insurance job but not to sink Titanic to sink the sister ship Olympia, which looks identical to Titanic.

Bryce: [00:16:27] Where's the Titanic then?

Ed: [00:16:31] Know what? That's a good point. I think they rebadged it the faster. And it's still out there. I think it might be the Ruby princess. And it's got some coping issues. Right. So but it's a beautiful podcast. And don't look at me like that. Yes. Oh, yes. I am prone to believing some of these things. 

Alec: [00:16:48] The only reason I've heard this go, we have one mate who we went to uni with. Man. Yeah. Who believes every conspiracy theory. Okay. And this is one that he introduced me to is he. 

Ed: [00:17:00] They reckon. Yeah. It's on or not. 

Alec: [00:17:01] Yeah. Yeah. He was his, he was adamant. I don't know if he still does but Yeah. All right. 

Ed: [00:17:05] Well Carla will be listening and I'm with you, man. I forget it's the Olympics. Really. I do. I think it's the Olympics. And I think they meant to sink it much slower. So that people got off. Why are we in it, don't you? Why have you dragged me down? We are on YouTube, which is what they have on this platform. 

Alec: [00:17:24] If they meant to sing it slower and people could get off. 

Ed: [00:17:27] Because that would do the year before.

Alec: [00:17:28] Wouldn't those people have been able to say we weren't on the Titanic? It said Olympia on the song. 

Ed: [00:17:34] And rebadged it after the Olympia got damaged. 

Alec: [00:17:36] Oh, right. 

Ed: [00:17:37] Great game and why we do it. Stop it. Stop it.

Alec: [00:17:42] Conspiracy theories. There is so much fun on YouTube. 

Ed: [00:17:46] The irony of that is that this. So who owns YouTube? Google. Right. So the place it's meant to be the keeper of all knowledge in the world makes the most money from maniacs like me on YouTube. Just saying any bullshitting conspiracy theories. So talk about making money on both sides of the ledger. Here we are running facts on Google. But by the way, we've also got nut bags on YouTube saying whatever we want, just keep the stock price going. I am a shareholder. I should disclose. In 1996 how much did it cost to make the film Titanic? 

Bryce: [00:18:18] Oh, I reckon. Oh, yeah, I know. 

Ed: [00:18:20] They built the damn thing. 

Bryce: [00:18:21] They built it. Yeah, they. 

Ed: [00:18:23] Built on top of it. Then it was wrong. They had to turn around and build the other half.

Alec: [00:18:25] Actual?

Ed: [00:18:26] Yes. In 1996. 

Alec: [00:18:29] I'm going to say 2 million bucks accounting to. Hang on. Wait, wait, wait, wait. No, no. Like, come on, man. 100 mil. 

Ed: [00:18:35] Yeah. Do you know how much movies costs? You know? 

Bryce: [00:18:38] I mean, let's find out. 

Ed: [00:18:38] That's right. There are episodes of let's name a TV show. There are episodes of The Biggest Loser that would have cost $2 million. 

Alec: [00:18:47] Let's put it this way. The friends cast and they get like $1,000,000 an episode. Yeah. 

Ed: [00:18:51] Yeah. They renegotiate the first class to all get $1,000,000 each. 

Alec: [00:18:55] So a friend's episode was at least six mil, just per episode. 

Ed: [00:18:59] James Cameron. That's 3 hours long from 1997. 

Bryce: [00:19:03] On the whole thing. In one room in the studio. 

Alec: [00:19:06] This guy is not, you know.

Ed: [00:19:08] Destined to be a studio head. That is The perfect Attitude. You can run Marvel.

Alec: [00:19:12] He is a media executive. 

Ed: [00:19:14] So, yeah, you're right. That is, you know. That's perfect. All right. 

Bryce: [00:19:18] 300 million. 

Ed: [00:19:19] Thank you. You're right.

Bryce: [00:19:20] Nice. Just testing you guys to test ice.

Ed: [00:19:24] So at the time. Thank you. Chuck Grossman's great book, The Nineties. It was thought it was going to be a disaster, this movie. Because the other thing it did is the running time is over 3 hours, which means you could only show once a night, which means you couldn't get to screenings at night. James Cameron himself said it privately, and then it got leaked into interviews. He thought the film would lose $100 million. This guy was all in. He was making the real caviar on the takes that they were eating caviar on the boat. That's cool. That is really cool. 

Bryce: [00:19:57] Cool stuff. 

Alec: [00:20:02] All right. 

Bryce: [00:20:03] They are now on board. That's why it cost 200 million. 

Ed: [00:20:07] Well, yes, stuff like that. However, it took 3 billion at the box office. Right. Overtime plus other things. He's made these cash. Add yourself some of another two and a half a year for your avatar. James Cameron is well ahead of the curve. It's up there as now may be one of the most profitable movies of all time, which at the time seemed staggering. They put a lot of it down to just the fact that people like Leonardo DiCaprio because you couldn't go and watch it pirated online. It was the last blockbuster in that time where you literally just had to keep showing up, keep showing up, keep showing up. And I worked in a video store for all of the nineties and part of the 2000s. It's still there. I'd have to check. It's not an Amazon filling station now. Thank you Civic video and new south at a head right an old south road. My home is there and I remember when Titanic came we could not have there was no amount of copies of Titanic you could put on the shelves. That was enough to satisfy demand. Really. It was incredible. Never. I still to this day cannot remember anything. And that that time people would steal the videos because they want to guess how much we would charge their credit cards for a videocassette at that time. So I thought maybe 110 bucks, 110 bucks for a VHS, because that's what they charged us, $110 a VHS to rent. 

Alec: [00:21:37] Well, who charged you that? 

Ed: [00:21:39] The company. So Universal, whoever it was, a fox and whoever was at the time.

Alec: [00:21:42] For selling unit. 

Ed: [00:21:43] Our costs for those videos was $110. 

Alec: [00:21:46] It just nicked out. 

Ed: [00:21:47] JB Hi-Fi didn't have them thing. We had a thing called brushes. No, whatever.

Alec: [00:21:54] Did I did it make you feel all that? Your kids won't understand that story at all. Video shops, VHS? 

Ed: [00:22:00] No, because I look at the media that they've got and I'm like, It's going to make them feel old when they have to try and tell people that there used to be a thing called Tik-Tok before it got shut down. 

Alec: [00:22:12] There used to be foreign. 

Ed: [00:22:16] All right, let's talk profitable. Do you want to know one of the biggest flops of all time?

Alec: [00:22:23] Yes.

Ed: [00:22:24] Okay. Here we go. Jungle Cruise turning red. Mars needs moms and Mulan. What do all of those movies that lost more than $140 million each have in common? 

Bryce: [00:22:42] Animated? 

Ed: [00:22:43] Nope. 

Alec: [00:22:44] Oh.

Bryce: [00:22:46] Shit. Names. 

Ed: [00:22:48] They are all Disney productions though. So Disney's had a big issue over the journey. Where? Which is why they were so keen to get in bed with Marvel. And this is the argument for that dude, David's hypothesis. The argument is that you can go, Who wants to see a movie called Turning Red? What is it? Who wants to see Jungle Cruise? It's based on a ride at Disneyland. That worked when it was part of Caravan 30 years ago. What's that? Now they had to keep trying to restart the machine every time and just keep losing a hundred million. 

Bryce: [00:23:18] I thought Mulan was successful. 

Ed: [00:23:20] At the recent one 2020. But. But let me Is their own remake of themselves. 

Alec: [00:23:24] Yeah, but like I. I feel like the argument against that is like, look at what they did with Pixar every show recently. 

Ed: [00:23:34] So Pixar has fallen off the same cliff. Yeah, they're having the same issues with Pixar. So they're acquisitions. Marvel. Pixar, Star Wars. 

Alec: [00:23:41] Yeah. 

Ed: [00:23:42] Lights out at the start. There has not been a style. They won't be a have been a Star Wars movie in cinemas for seven years. By the time the next one comes out. If it comes out. Yeah. The wheels have fallen off the Star Wars train in cinematic terms. 

Alec: [00:23:56] Yeah, but yeah, I saw. 

Bryce: [00:23:58] A universe. 

Ed: [00:23:59] Where they wrote. 

Alec: [00:23:59] Stories. 

Bryce: [00:24:00] Yeah, Yeah. Get that going. 

Ed: [00:24:02] So what about this one? How much money did the sequel to 2014 2020 Out of the Shadows 2016. 

Alec: [00:24:13] To imitate. 

Ed: [00:24:13] Teenage Mutant Ninja Turtles Out of the Shadows, 2016. How much money did that lose?

Alec: [00:24:19] Oh, well, Price will say to me, Oh, yeah, of course. About 200 mil. 

Ed: [00:24:25] It lost. Have a guess. 

Bryce: [00:24:28] Oh, it's 200.

Alec: [00:24:29] Million. It's a cartoon. Like none of that stuff animated. 

Ed: [00:24:32] So it was people in suits and then animated over the top. Right. It lost $75 million. And why do I bring it up? Because I was almost in that movie. No, it was cut down to me and one other guy who played Donatello in those movies. Really? Yeah. And that's the deal, was that they would redo your voice. So you just a dude in a suit like you were the

Alec: [00:24:50] Oh, you're, like, in a morphs? 

Ed: [00:24:51] Yeah, Just like a West Tigers mascot walking around, like at Oval giving high fives. And they redid everyone's voice and the deal was disgusting. I eat more from one KFC ad than I did. I would have been in for three teenage Ninja Turtles movies. 

Alec: [00:25:04] Even though that be 75 mil.

Ed: [00:25:06] Well, that's why I'm bringing it up because for them. 

Bryce: [00:25:08] With have been a share on the No no no not share. 

Ed: [00:25:13] Share on piss off so they are right now the most expensive. 

Alec: [00:25:16] Share and lost Yeah yeah yeah. 

Ed: [00:25:21] All right, the most expensive special effect ever. Single special effects. 

Bryce: [00:25:26] Mad Max or.

Ed: [00:25:27] Whatever. No, no. We'll get where we can do that all day if you want. Okay. He makes real films, Dr. George, where actual things take place in real time. 

Alec: [00:25:34] Most like one of Disney's. 

Ed: [00:25:38] Yeah. 

Alec: [00:25:39] I mean, I was going to say a Star Wars special effect in one of the latest movies. 

Ed: [00:25:42] Now it's your it's some of the mapping in Avatar, whatever that means. So some of them at the water mapping to get it to the point where it looks like real water, etc., etc.. That process. Most expensive thing that's ever taken. 

Bryce: [00:25:57] How it works, No one will. 

Alec: [00:25:59] Say, Oh, okay.

Ed: [00:26:10] So let's go to most profit about budget. $27,000. Yeah, 1990. My favourite movie, Clerks shot by Kevin Smith in the place where he worked on a black and white camera for $27,000 profit. To date, only $10 million. However, the reason I bring it up is it was one of the last time, you know? So just go out and shoot something, man. Shoot it yourself. And you know, that doesn't work. That never happens. This is one of the only times it's ever actually taken place from 27 grand to over $5 million. You guys are an investment. That's pretty decent. 

Bryce: [00:26:56] Yeah. Great return. Right? Return. 

Ed: [00:26:58] I love you guys. Safe return. All right, Now, how about a genre starter? Halloween. The original one, 1978. They finally managed to kill him last year. Rather better bet 50 goes. 

Alec: [00:27:10] It's one bloke, you know. 

Ed: [00:27:13] Shoot him in the face and have a guy in amazing America. 

Alec: [00:27:17] No one's going to fire out.

Ed: [00:27:19] Go figure.

Alec: [00:27:20] It's an end. It's an end. All right, Out this out. 

Ed: [00:27:24] Probably going to do. I've got an idea. I've just been to Wal-Mart of a hundred guns. So write a budget. 3 to $325000 in 1978, the year before Star Wars takes us to the moon. What do you think it made? 1978. 325. 

Bryce: [00:27:42] Now just add for inflation. 

Ed: [00:27:43] This is in dollars. Those dollars.

Bryce: [00:27:46] Five mil. [

Alec: [00:27:47] Yeah. It's not going to be. Yeah. Yeah. Ten mil. 

Ed: [00:27:50] 70 million. Oh, whoa. 

Alec: [00:27:52] That's.

Bryce: [00:27:53] Hey, that's. And Roy. 

Ed: [00:27:55] Thank you so much. And that is when they work out. Oh, hang on a sec. This horror thing. Something might not have to be the second feature on a drive in.

Alec: [00:28:05] Yeah. 

Ed: [00:28:06] This could be something that rivals says genres start getting born. Genres only get born. I read this account in Pakistan where when there's a breakout hit that other people feel they can then copy. So Star Wars starts the in 79 with the sci fi adventure. Oh, hang on. That could be something that we could do forever. Halloween. I know there's been months before it. I understand that. And Quentin Tarantino is very good at telling us all about them. But righto, hang on. Few people in the cabin cool soundtrack and that continues to this day. A very good friend. Leigh Whannell and James Wan, who made the saw film The Sword, which was. Yeah, which was a student film that they blew up into seven, seven sequels. James is now the executive producer of Fast and the Furious, so he's struggling. And then Leigh Lee is now insidious. He went on to do Insidious, which most recent chapter we just spoke about, just beat Indiana Jones at the box office. Horror is dollar for dollar. By far your best bet if you want to make. 

Alec: [00:29:07] Money from a screenplay when I'm at a profitability point. 

Ed: [00:29:10] Exactly where. 

Bryce: [00:29:10] Long horror, long investing time go go long as in back it in for the invest long. 

Ed: [00:29:20] Invest long in horror. Yeah. Yeah. Did he. 

Alec: [00:29:23] First? Sure, sure.

Ed: [00:29:24] I take some of these awards. Why do I feel like these are going to be revoked? Let's go, Australian. You brought him up. Dr. George Miller, Mad Max, 1979. Australia Budget, $200,000. Mel Gibson A hashtag. Nobody just come out. Insider American guy. Good face. Let's give him a swing. Dr. George Putting cameras on cars, driving at full pace just at in the various highways of Australia. I spoke to one of the cameraman. I was doing a Toyota ride once and one of the dudes I just always talked to the crew about what, you know, what they've done, especially they got grey hair. Always ask grey haired crew members what they've been up to, especially if they look bored, which means I've been around ages. Yeah, and I that might talk me through it. Which. What was your first job. And guess what it took. What was your first job? You guys? That's fucking mad, Max. I got. What was your job, you guys? Dr. George stuck me to a front of a car with a camera when I was like, I was like, That's your shot. That's my shot. 

Alec: [00:30:19] Wow. Well. 

Ed: [00:30:20] Amazing.

Alec: [00:30:21] Yeah, Well, no wonder you'd be bored going from that to doing. 

Ed: [00:30:23] How dare you? How dare you with me today? 

Alec: [00:30:26] So I've. I've been out to Silverton where it's pretty epic. Just saying all the old schools. Yeah. 

Ed: [00:30:33] It's amazing right. I budget 1978 $200,000 profit. 

Alec: [00:30:39] So it went. 

Bryce: [00:30:40] 100 mil.

Alec: [00:30:42] Mil. 

Ed: [00:30:42] Cracked America. Whole road warrior. Yeah. Do you say 100. Yeah.

Alec: [00:30:45] 99,750,000. 

Ed: [00:30:48] Come on. This is 1979. 

Alec: [00:30:50] Couldn't crack 100. Yeah, I would have been a pointless. Yeah. 

Ed: [00:30:56] All right. Finally. Now we're going to do the top three of all time.

Alec: [00:31:01] Profit, profit. 

Ed: [00:31:02] Profitability, profitability. At three 1972, Deep Throat, the first adult film. Yes. And only adult film to make this list. Really? Yes. Budget 22.

Bryce: [00:31:17] This is the one that Harold always makes a joke about that they studied it in gender studies at uni and the lecturer said, Go home and watch Deep Throat or, you know, watch this doco. It's called Deep Throat. And she went home and watched it with Lucy, watch the full porno and came back and realised they were meant to watch the documentary about the making of Deep Throat Final Cut. 

Alec: [00:31:45] That's fantastic. 

Bryce: [00:31:47] And they were like, Why are we watching this? And that's the story. 

Alec: [00:31:51] Well, there you go. 

Ed: [00:31:53] Just writing that down as an excuse. 

Alec: [00:31:54] It's my university. 

Ed: [00:31:58] It was a gender. 

Bryce: [00:31:59] Studies documentary about the making of. 

Ed: [00:32:02] 25 grand budget.

Bryce: [00:32:05] This is Deep Throat.

Ed: [00:32:06] Yeah, in 1972. Money. So my 23 mean box. Took a punt. What if it was like, six and that and we put it on the cinema, remember? At the cinema. 

Alec: [00:32:19] So it wasn't it like its own adult theatres. It was a, it. 

Ed: [00:32:24] Was an adult theatres sort of people wouldn't show it, you couldn't show it in the South. They would get annoyed, you couldn't show it. He couldn't show it there and they would sort of sneak in and late night showings and this and that. You know, 72 it made $23 million in 1972 off 25 grand. Wow.

Bryce: [00:32:40] So 25 grand.

Ed: [00:32:42] Yeah, 25 grand. So the Blair Witch Project. Remember this? 

Alec: [00:32:45] Yeah, I haven't seen it, but, you know, it's iconic. 

Ed: [00:32:48] Go to remember, this was 1999 where the Internet was around, but it wouldn't ruin everything immediately. So people could still think, was it real? Was it not? If you don't know what it is, it's a it's a handheld film. It said the the advertising was five students go into the bush and they got lost and were never seen again. But we found the footage of them looking for this Blair witch and the footage this footage of found footage movie is what was on at the cinema. And I was like 17. And I remember thinking, I thought it was real. I was like, This is crazy. This is crazy because they wouldn't let the actors do interviews. I've heard interviews with the actors. Really? You people don't exist. You don't do anything. They didn't have a director as such. They just had people who, quote, found the footage and then put it out. It's sold at a festival in Cannes, I think. And then they were they kept the secret for the most part. 

Alec: [00:33:43] I respect the hustle. I think the overarching we're going to really have a crack at. 

Ed: [00:33:49] Yeah. Found footage. And now I think about all the paranormal activity. There are so many catfish. There are. So this is another one that launched a genre from success. And honestly, I remember when it came out thinking and then I saw it and I was like, This is a movie. But they cracked it. I'm 60 Grand budget and I've read places. I've read places where they say, That's high. I've read places where that's them going back and pretending they paid the actors and it was possibly under that. So the financed on credit card number, it's. 

Bryce: [00:34:18] Got to be over 60, 60, 60 or 70 million to beat the. 

Ed: [00:34:22] Yeah because it's. 

Bryce: [00:34:23] It's a lot. 

Ed: [00:34:24] Yeah exactly. 

Bryce: [00:34:24] So probably let's call it. 

Ed: [00:34:26] 105,000,000. Yeah. $250 million was in 1999. 

Alec: [00:34:33] Yeah. 

Ed: [00:34:34] Which leads us to the most profitable film on budget first is return and yes I'm if I don't know anything about Bollywood, I'm talking about English language films as we know them. I accept that there could be a Slovenian found footage horror that I don't know anything about, and good luck to them. 

Alec: [00:34:49] The challenges, though, that the English language market is to be a spending market. So you probably. 

Ed: [00:34:55] Think, okay, paranormal activity a direct really I dreamt child of Blair Witch project but this time in 2007 so eight years later, eight years, eight, eight, nine years later stuff bought at a festival by Jason Blum, who went on to Blumhouse, whose get out and every horror film you've ever seen, you know, all the big horror films now they're all in Blumhouse. It's all the same guy. This guy called Jason Blum, right? He's a young executive, sees this, goes that, this is it. This is my chance to strike out, buys it, convinces Paramount to get behind it. Basically just a little bit of reshooting, but not really. And in a way they go and it's glory, everlasting budget, 15 grand. This is what we shot in people's house if you seen it. So it's a found footage movie about a child who is possibly possessed and a house that's possibly possessed. And it couldn't. The cameras in this room are better than the cameras they use to make this film. So 100% the case. 

Bryce: [00:35:58] Profitability was like 15 grand.

Ed: [00:36:01] That didn't touch it. They fixed up a little bit of sound. 

Alec: [00:36:03] So from a percentage point of view, it could earn less than. Yeah, it.

Bryce: [00:36:07] Could. It could be 50 million and it's still probably. Oh no, you'd need it. 

Alec: [00:36:11] I'm going to say 150 mil.

Ed: [00:36:14] Ever get. Mr. Bryce. 

Bryce: [00:36:18] 151. 

Ed: [00:36:19] I love when people do that. 195. 

Alec: [00:36:23] Wow. You were closer. 

Ed: [00:36:25] And I spawned five sequels, all of them massively profitable. Leigh Whannell once told me that the on the Saw movies he wrote, they wrote and direct. The first one they wrote. I think the second one, if they didn't direct it, he re-interviewed in months. We're talking in a song. Lovely guy. I got it. By the time I saw Seven Rock Jam, what did you do? He goes, I was great. We guys might. I just had a you know, obviously we're still getting, you know, a kick of it, guys. I was just sitting there, sitting there with my laptop just looking for retro T-shirts that I wanted to buy online. And they were filming. And every now and again they go, Hey, lay eggs. Yep. And the guy, would you reckon he'd kill him with like a shovel or ice pick? And I go, Ice pick and I go, Thanks. Let's get back to my take.

Alec: [00:37:03] No way.

Bryce: [00:37:06] So does the money go to the producer? Is that the first you earn the pay?

Alec: [00:37:09] Yeah. Yeah. 

Ed: [00:37:10] If you own the IP and you're smart early, it's glory everlasting. That's why there's so many things that are tied up in weird rights issues. So sometimes Batman for ages disappeared cause it was like, Hang on, who? And. Or if you don't use it, you lose it. So you have to make a Spider-Man film, otherwise you lose it.

Alec: [00:37:27] Well, isn't the thing with Spider-Man that, like, they sold the rights to Sony. 

Ed: [00:37:30] For too long and then this guy David, was one of the first with the guy from Marvel, was one of the people saying, Hey, Sony, you're not going to make a movie and you will or can we have it back now? And they finally talk them back into doing a copyright and then getting it back. Yeah. 

Bryce: [00:37:42] And if we want to make a genre defining movie and we do, it is the best place to get that. In the flow to go to Cannes Film Festival. 

Ed: [00:37:52] All that good try. I really appreciate you even bothering to try.

Alec: [00:37:56] So just a. 

Ed: [00:37:58] Can I throw something in? That is two Australians have just done it to Tik Tok stars, the makers of Raqqa. Raqqa. They were comedy Tick-Tock stars. They made a film with some hell called Talk to Me, which is about a haunted hand movie. It goes overseas, it gets sold for an enormous amount to A24 at a festival. It's now about to have its worldwide release and they are now directing the new Straight Fighter film, and they're under the mentorship of Jordan Peele, who made Get Out. So it still can.To this day. So it's still a path, if you want that to be the case. 

Alec: [00:38:33] Danny and Michael Filipov. 

Ed: [00:38:35] Yeah, they're both from Adelaide and honestly you watched those two years ago when they were doing Ronald McDonald sketches at McDonald's. 

Bryce: [00:38:42] Do you have to sell the finished product or did they sell the concept? 

Ed: [00:38:45] No, this, this type of thing you need to make. I think when they say it and they go, This is going to work the other way, the ends. 

Bryce: [00:38:50] They redo it. No. 

Ed: [00:38:52] That's just it. That's the other way you can do it is to package your film. So often you'll see at film festivals there's the film market and I've been to one the American film market. I went to it once in L.A. when a mate of mine had a film there and you walk past and you see, Wow, Nicolas Cage is a dragon hunter, and you go, Cool, when's it out? And I do. I think it's natural. They're looking for people, too. They've got Nic Cage attached. Oh, and they're looking for international territories to give them money to see how much the budget will be, to see if they can make it. So they'll go over. If I'm Bulgaria and I've got the Bulgarian, I'll go, alright, I'll give you ten grand for the Bulgarian rights. A great ten grand from Bulgaria. What about you? It's like Eurovision. You go round collecting with the hat. Yeah. And you make up the money in foreign sales before the movie is made. And that gives you your budget and that gives you a profit before you shoot a frame. So they call geezer teasers. So right now, if you look on any streaming service and you know, Bruce Willis isn't very well, but he, Bruce Willis probably made more films in the past three years, and he did in the past 40 years.

Bryce: [00:39:47] Because he was just attached to. 

Ed: [00:39:48] Them all. He would come out and it was $1,000,000 for one day of Bruce Willis when you had to get all of the shots of Bruce in one day. So if you watched him and I do. 

Bryce: [00:39:56] Got a lot of shots. 

Ed: [00:39:57] He'll sit at a table and he'll nod and they'll shoot it from a hundred different angles. And he does it with an earpiece. I know because he has his health issues, but there are other guys who do it the same way where you get them for a day, you get as much and then you can put them on the poster and you can sell it internationally and make a profit. No. Why? And around and around we go with Dolph Lundgren, Bruce Willis, The sort of that era, that era of Dude, you can do.

Alec: [00:40:18] It's with Arnold Schwarzenegger.

Ed: [00:40:20] He's more highbrow. He won't do it

Alec: [00:40:21] Oh, okay.

Ed: [00:40:22] Yeah. 

Alec: [00:40:23] So with those movies, surely you need like a Paramount or a someone big to at least anchor with the US, or you can just get it with, like, bits and bobs.

Ed: [00:40:32] So if you now go right now, go to Bruce Willis, his IMDB and we're going to play a game called Seen It or Heard of It. 

Alec: [00:40:40] So you're playing a game with a guy who just doesn't get. 

Ed: [00:40:43] Sorry, actually, can we swap place for asking to go to Bruce? 

Alec: [00:40:47] Yeah. 

Ed: [00:40:49] Right. And I will take Bruce. 

Bryce: [00:40:51] Bruce who version. 

Alec: [00:40:52] Of where. 

Ed: [00:40:54] He was in Moonlighting. Does that happen? So Bruce Willis. I'm D b Yeah. Okay. 

Bryce: [00:40:59] So I were just going over the internet here.

Ed: [00:41:00] On the internet, like.

Bryce: [00:41:02] Bruce. 

Alec: [00:41:02] I also I'm now realising that I've kind of stitched myself up and I'm not going to anyway. 

Bryce: [00:41:07] Okay, so. 

Ed: [00:41:09] It's read from the top down, from the most recent down and the year place. 

Bryce: [00:41:13] Okay, I just need to, I. 

Ed: [00:41:15] Just need to clear my research. 

Bryce: [00:41:16] History. Okay. Previous. Oh my goodness. Okay, ready? I'm assuming that's what you were. Just wanted to reiterate. Give me the top 2023 assassin. 

Ed: [00:41:27] Anyone? 

Bryce: [00:41:28] Detective? Not Independence. 

Ed: [00:41:29] Anyone. 

Bryce: [00:41:30] Not detective, not redemption. 

Ed: [00:41:32] Oh, that sounds good. 

Bryce: [00:41:32] Not Paradise City, not detective, not Rogue. 

Alec: [00:41:36] Now. 

Ed: [00:41:37] How many are we all in? 20? 23.

Bryce: [00:41:39] Now we've just hit 2022. But he's got a load in 2022. 

Ed: [00:41:43] How many is. Let's keep Gary in 2022. 

Bryce: [00:41:45] So 2022, Detective Night Rogue. Yeah. Why a room? Wrong place, White elephant vendetta. 

Alec: [00:41:52] I'm going to stop saying not correct corrective measures. 

Bryce: [00:41:55] Fortress Snipers I A day to die Gasoline. 

Alec: [00:41:59] Alley that. 

Bryce: [00:42:00] Closes out closes out 2022. 

Ed: [00:42:03] So there you go. So that. 

Bryce: [00:42:04] Says 150 more of.

Ed: [00:42:05] Them have been in the last two years. He's made close to 1010 to 12 films, right? Yeah. And, you know, look, we know he's pretty much I was a whatever, but he was still working up to that point where you would get him for a date. Now that, you know, it's a really good trick in there. You know it's the detective night, Colin. And it were three movies. I bet you any money all day, they're going for three days. Three different movies, by the way. Yeah, I bet you any money. 

Alec: [00:42:29] And so when we're saying like, he's in them, it's not like he's the main character. 

Ed: [00:42:34] You have no idea how well they it's incredible. It's how much footage, how much they get out of. 

Alec: [00:42:39] You're saying he is the main character. And a lot. 

Ed: [00:42:41] Of the time he is the phone calls. He's always on the phone. Or is he or he's looking at screens or what? It it's incredible how. 

Bryce: [00:42:48] Willis He's he's the lead character, Detective James Knight. 

Ed: [00:42:51] They'll put him at the top anyway, no matter what. 

Alec: [00:42:53] Yeah, because that's what I think. 

Ed: [00:42:55] Put him in the top anyway. Yeah. So, yeah, that is an incredible genre of all and a way to make money. 

Bryce: [00:43:01] So now I'm shooting shots, I imagine. 

Ed: [00:43:03] Because that would make you then someone else has got to die. You're much better off having him on the phone. Keep the direction Hacking. I have seen. 

Alec: [00:43:10] So many.

Ed: [00:43:11] If they see that. So that's a way to make money. 

Alec: [00:43:14] So what's all this? The movie business is so hard. What you're telling me is they can buy a movie out of the day. 

Bryce: [00:43:20] Well, we should do this. We should go to one of these markets within.

Alec: [00:43:23] Well, I was actually thinking. 

Ed: [00:43:25] How are you ruining the end of my podcast? 

Alec: [00:43:27] I said, Well, look, let me suggest this one. Maybe we pitch a remake of Deep Throat and attach a price to. 

Ed: [00:43:35] Price and Bruce. 

Alec: [00:43:36] Willis. 

Ed: [00:43:37] This is slightly different to what you normally do. 

Alec: [00:43:40] But I wanted you for advice to give. 

Ed: [00:43:43] It's 3 minutes. So, gentlemen. All right, there we go. So that is called the geezer Taser. Here's a question for you as we rapidly approach towards the end. Other ways to make money on movies. What do these three films have in common? Kiki Love to Love from 2016, La Phantasm from 2021. And the Little Death from 2015 Australia. What do those three movies all have in common? 

Alec: [00:44:11] Exactly the same movie translated to different market. 

Ed: [00:44:14] Close off Australian film, The Little Death made by my homeboy Josh Lawson and Kiki. Love to love and leftism. Our foreign language remakes are another way they make money is have a great idea for a film that you can then sell the concept for around the world. That is. And one of those I think Kiki loved to Love was like the highest grossing comedy, the Spanish Comedy of the Year. And so many films are adaptations like True Lies, the classic, you know, Arnold Schwarzenegger, Jamie Lee Curtis movie that was an adaptation of a French one, The Departed. Yeah, that the Matt Damon that was in One Infernal. Have you ever seen Infernal Affairs Korean movie and you watch it you like sorry it's almost this is short for sure. Oh really It's not you know what I mean? But a lot more movies than you think are remakes of foreign films that we just didn't know about. All was so small that people didn't know. So that is another way that we could think to make an original idea and then resell the idea. That's a way to make an original movie. If the idea is strong enough that other people will want to do it. So but, you know, I know it's hard to have an original idea who can be bothered. So. All right, now merch, let's just quickly do merch, Deep Throat merch still available. What? I agree it's still available on eBay, but you may want to wash it. So according to Wikipedia, which franchise has the highest merchandising ever? So Star, thank you so much. $42 billion of merch and it's ticket sales are a quarter of what the money Star Wars has made at a paltry $10 billion. Wow. And of course, because George Lucas's father owned a toy shop, George Lucas knew back in the day, don't pay me to direct. What about if I kept them? The rights for the toys? Yeah. Okay. 

Bryce: [00:46:12] What I hear about this fucking idiot was it was for the toys. What toys? Yeah. 42 billion. 

Alec: [00:46:16] Worth. 

Ed: [00:46:17] Why? He goes.

Bryce: [00:46:17] Wow.

Ed: [00:46:18] Why he goes into on Sunset. All right, Netflix. Let's talk about Netflix movies, because Netflix went through a stage of paying enormous overall deals to filmmakers to see what they could get out of them. And have you guys got any intel on Netflix? Is it going to go broke tomorrow? No, it's. 

Bryce: [00:46:37] Not. 

Alec: [00:46:38] It's it's it it's actually made it work. Yeah. Which is amazing. Yeah. What? It's because it was packing on so much debt. 

Bryce: [00:46:45] It's business. Stunning. Yeah. Yeah. But I hate it at the moment. 

Ed: [00:46:51] Yeah, yeah, yeah. I just interesting. 

Bryce: [00:46:53] I just think. 

Ed: [00:46:54] I don't think. 

Bryce: [00:46:55] There's too much crap on there now. Yeah. 

Ed: [00:46:57] But that's, that's the No but that's what they. Yes. You know you've just, you've worked out what they've realised. That crap is the business model. 

Bryce: [00:47:04] Yeah. 

Ed: [00:47:04] But I Torrente it's kind. 

Bryce: [00:47:05] Of, it's. 

Ed: [00:47:06] Losing torrent of crap. I also think they are now waiting to see what other places do and then quickly copying it. 

Alec: [00:47:12] So I think it's also just like, let's not, let's not die. Some of our competitors are going to die and let's not be one of them. 

Ed: [00:47:20] It's attrition at the moment. 

Alec: [00:47:21] Yeah, yeah, yeah. 

Ed: [00:47:21] I love Paramount plus the best show they made.

Alec: [00:47:27] I love Whoever Options is their money. And as a television show I love is for sale. We all know. 

Ed: [00:47:34] That Britbox has made it off that. So Netflix made one of the biggest movie deals with Adam Sandler. 

Alec: [00:47:41] This was. 

Ed: [00:47:42] $250 million. Forget how many movies.

Alec: [00:47:45] It was like seven or something. You. 004. Wow. Oh four. Right. 

Ed: [00:47:52] Let's play a game of. Have you heard of the movies that they made? Okay. Now, Murder Mystery was a huge Netflix hit with Jennifer Aniston. Right. And they made a sequel of that. It was the. You'll love this. It was the most popular movie in 2019, they figures. And the single most watched piece of content on the Netflix service in the US, Canada, New Zealand, Australia, Mexico, Colombia, Argentina, Singapore and the UAE. That to me feels worth it. 

Alec: [00:48:20] Have either of you watched it? 

Ed: [00:48:21] I've seen it. 

Alec: [00:48:22] I haven't. 

Ed: [00:48:22] So it's good. In terms she's amazing. Great comic actress and Adam Sandler's Adam Sandler. It's good fun. Yeah, it feels like he tried. It feels like he went, you know what?

Alec: [00:48:31] You'd hope and kind of hit it that that's going to become a relevant comment with some of those other boxes. 

Ed: [00:48:36] Thank you so much. Stop me when you've heard of any of the other movies that Netflix paid Adam Sandler for $250 million for the Ridiculous six. Nope. Magnificent seven remake. Yeah. The do over now. I don't even know what that was. Sandy Wexler. No. Terrible movie where he was playing an agent. Terrible film. The week of.

Bryce: [00:48:59] Now. 

Ed: [00:49:00] And then the murder mystery. And here's the kicker. A stand up special called 100% Fresh. 

Alec: [00:49:07] No. 

Ed: [00:49:08] One of the things he hasn't done for 20 years. That went massive for them. That was a huge driver. They would have got their value just from murder mystery. From their perspective, I reckon they would have thought, yep, we got money. We got our money from murder mystery and hundred percent fresh. And the other things were a bonus. 

Alec: [00:49:23] Can I. Can we just defend give Adam Sandler his due? 

Ed: [00:49:27] I'm not saying the guy. 

Alec: [00:49:28] Uncut Gems epic movie or. 

Ed: [00:49:30] Anything like that. He's just in it. 

Alec: [00:49:31] Oh, still epic. And what was the one where he's the basketball agent recently? 

Ed: [00:49:37] That is called the Hustle or something like that. Yeah. Yeah. 

Alec: [00:49:39] That's also epic movie. 

Ed: [00:49:41] Yeah, but you're doing his two dramas. 

Alec: [00:49:43] Oh, well, sorry. That's made by other people.

Ed: [00:49:49] Yeah. So. All right, that's it. So what do we do before we say what we do? Is there any money in movies? Where do you sit now? 

Alec: [00:49:58] Yeah, definitely. 

Bryce: [00:49:59] I still stay the same, but. 

Alec: [00:50:01] I don't think my question at the start has been answered, which is like your stock standard. 10 million. 

Ed: [00:50:07] I just spent an hour trying to tell you that there was no such thing as that. 

Alec: [00:50:11] Is that what you saw?

Ed: [00:50:11] That's gone? 

Alec: [00:50:12] Yeah. 

Ed: [00:50:12] Okay. As a idea that is gone. 

Alec: [00:50:16] Well, let me.

Ed: [00:50:16] Let you either go massive and sequel ized horror idea that can travel or suck Netflix in to making a lot of shit. 

Alec: [00:50:27] So what about like, will an Australian movie ever be in cinemas again then, based on that? Like.

Ed: [00:50:33] It's funny you bring that up. 

Bryce: [00:50:34] They do those boutique tours, don't they?

Ed: [00:50:36] Aha. So they do do a boutique tour. But look, Australian film, I want it to go really well, but for the most part, not the most part. A lot of it is for a niche. Audience of. Award. Enjoying Fairfax readers yet that have no relation to the retail media. This is why I'm excited about this. Talk to me, this Australian horror slash comedy movie, because I'm like, this feels like a movie where they aimed at audiences. Let's not forget Mad Max is coming out next year. That's an Australian film that hopefully is a global mega-hit. So would you say you are bullish or bearish on film in general? 

Bryce: [00:51:20] Bullish.

Ed: [00:51:21] So am I. I'm really bullish on film. Really?

Alec: [00:51:24] Yeah, really. But not but cinemas as well. 

Ed: [00:51:27] I didn't say that. 

Alec: [00:51:28] Oh, I was just clarifying.

Ed: [00:51:29] No, I'm really bullish on movies. Cinemas I think will have will just adjust their business model. Yeah. Very ticket pricing. Different promotions, more experiential.

Bryce: [00:51:39] Yeah I think like imagine what's going to come when we really start getting this Apple Vision Pro stuff going like it's gonna be a whole new world. Well, that. 

Ed: [00:51:47] Is the other. 

Bryce: [00:51:48] It's a whole new world. 

Ed: [00:51:49] Like how much James Cameron exactly got? 

Bryce: [00:51:51] Cameron will be on the. 

Ed: [00:51:53] Titanic with me.

Bryce: [00:51:54] There's going to be movies that make. Yes. That create incredible experience. 

Ed: [00:51:57] You are now in the car with Vin Diesel for Fast and Furious. 

Bryce: [00:52:00] Yeah, exactly. Choose your and choose your character. 

Ed: [00:52:03] That's right. And it's going to be great. All right. So what do we do if. All right, that's it. Bad luck, you two. You're now movie producers. And from what I've said to you, they're just from money. You have to come up with something, a film or a type of film that you would say, okay, we're going to try and make that to try and make money. Bryce, what do you do? 

Bryce: [00:52:24] We go to this market with a horror attached to Bruce Willis. 

Ed: [00:52:28] But he's not working. So I. Someone in that world. Yeah. So Nic Cage, Bruce Willis, Someone like that. Yeah. So we've got a low budget horror. Yeah, We've got this person here.

Bryce: [00:52:37] Yeah, that's how you do it. 

Ed: [00:52:38] You know what? That is intensely viable. All right, Rent. 

Alec: [00:52:43] A shot for shot remake of Kenny with Virat Kohli attached as a leading man.

Ed: [00:52:50] Look at that. 

Alec: [00:52:52] Also starring a Bollywood star. Oh, yeah. 

Ed: [00:52:54] Yeah, yeah, yeah. 

Alec: [00:52:56] That would sell. It's not bad. 

Ed: [00:52:58] So the first half of Slumdog Millionaire is sort of that. So that is a you know, because he cleans toys in the toy. All right. That's harder to sell, but I think it would work. I'm sure Mr. Jacobson would like the cash. 

Bryce: [00:53:11] What are you going to do? 

Ed: [00:53:12] I'm doing the exact opposite. So I am. I can't help it. I like comedy. I've done it years ago. We self-funded the comedy. We sold us to Channel Ten, which was great. 

Alec: [00:53:24] But give it a plug. 

Ed: [00:53:25] It's called Scam Box. You can't find it anymore because some of the jokes haven't aged well. It's gender studies with I wouldn't get through the first 2 minutes, it would be a riot. 

Alec: [00:53:35] So it's. 

Ed: [00:53:38] But I can't help it. I like really low budget ensemble comedy that I think has audience, but with a different release model to the one that we have outlined. I think. Let's leave that there. Myself, That's what I'm doing right now.

Alec: [00:53:55] And when you say you are doing it. 

Ed: [00:53:57] I've done it. I've already done it. I've done the script like cliff-hanger audiences a couple of times in order to work it out. But the Marx Brothers used two of their comedy scripts in order to get them taught, so they knew what was funny and what wasn't. So I've done the script three times, so I know what works and what doesn't. And now we're into the next group.]

Bryce: [00:54:15] They go, Nice. Well, let's go on stage. 

Ed: [00:54:20] The crowd loves it.