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Beauty is in the eye of the shareholder: Revlon declares bankruptcy and shares rally 600%

HOSTS Darcy Cordell & Sascha Kelly|2 July, 2022

Is Revlon the latest meme stock, following in GameStop’s footsteps?  The great beauty retailer, that had mega successful supermodels Claudia Schiffer and Cindy Crawford smiling from their billboards, they filed for Chapter 11 bankruptcy last week, after accumulating $3 billion dollars in debt.  The thing is, they just haven’t been able to keep up with the competition, the next generation of celebrity brands like Rhianna’s Fenty Beauty, but also their mega peers, like L’oreal and Estée Lauder. But in a remarkable twist, since the announcement, the stock is up 600%. 

More stuff you might want to read or watch: 

How Revlon Lost Its Luster | WSJ

How the beauty industry left Revlon behind – Financial Times 

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Meet your hosts

  • Darcy Cordell

    Darcy Cordell

    Darcy started out as a fan of Equity Mates before approaching us for an internship in 2021 and later landing a full-time role as content manager. He is passionate about sport, politics and of course investing. Darcy wants to help improve financial literacy and make business news interesting.
  • Sascha Kelly

    Sascha Kelly

    When Sascha turned 18, she was given $500 of birthday money by her parents and told to invest it. She didn't. It sat in her bank account and did nothing until she was 25, when she finally bought a book on investing, spent 6 months researching developing analysis paralysis, until she eventually pulled the trigger on a pretty boring LIC that's given her 11% average return in the years since.

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