Over the past week, we’ve learned that no organisation is large enough to not benefit from a bit of Taylor Swift. The NFL, the most lucrative sporting league in the world, has been abuzz after the 12-time Grammy Award winner was spotted at the Kansas City Chiefs game, all but confirming the rumours that she was dating Chiefs star Travis Kelce.
Amidst the sport and celebrity gossip angles, this past week has also revealed just how powerful the business of Taylor Swift is. We shared a post to our Instagram this week that unpacked some of the numbers:
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And the NFL has leant into all thing’s Taylor Swift. The league even rebranded their Twitter account.
This article from The Ringer captures everything you need to know about the biggest story in pop culture and in sport last week.
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