Investing in sports has been a particularly large theme over the past five years in markets around the world. The reason is simple, they keep outperforming. Buoyed by increased globalisation of media that is bringing in more-and-more fans and larger-and-larger TV rights deals, the value of sports teams and leagues has just continued to move in one direction.
Investing in sports has been a particularly large theme over the past five years in markets around the world. The reason is simple, they keep outperforming. Buoyed by increased globalisation of media that is bringing in more-and-more fans and larger-and-larger TV rights deals, the value of sports teams and leagues has just continued to move in one direction.
The question becomes, is Formula One a good investment today? That is what this deep dive sets out to answer. With more mass media coming – including an F1 movie with Brad Pitt – and opportunities to grow revenue, especially by growing fans in the most lucrative sports market, the United States, the authors think there is opportunity in Liberty Formula One. As investors, it’s our job to think critically about their argument and decide if we agree with them.
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