Krispy Kreme (NASDAQ: DNUT)
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Same store sales
For investors looking at retail businesses, same store sales is considered the most important metric. If you’re just looking at overall revenue growth for a retail business, an increase in the amount of stores could hide declining revenue per store. So investors look to same store sales to see how a retail business is going. But this article suggests we need to be careful when looking at same store sales.1st Jul, 2022