Dynamite: Will the BTS hiatus blow the Kpop industry up?
Move over N*Sync, Boys 2 Men, One Direction and Backstreet Boys, the biggest boy band… actually the biggest band, period, for the past few years is the K-pop group, BTS. Unfortunately, but like many bands before them, last week they released a Youtube video announcing they’d be taking a break. The group also explained they want to develop individually and that the pressure of being in BTS was taking its toll on each of them independently. A pop band admitting that they want to take a break is not itself ground-breaking news, or a business story. In this case though, the announcement sent the stock price of Hybe, the company behind BTS, to tumble 35%. Darcy and Sascha talk about this announcement, and the broader business of Kpop.
25 June
