BeReal
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Is it BeReal time?
It is time to BeReal. Move over TikTok, there’s a hot new social media platform in town. With 53 million downloads and monthly active users up more than 2,000% since January, we thought it was time to explore the business behind the hottest social media app of the year.18 October
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General
"It's a modern-day Facebook" - How BeReal became Gen Z's favourite app
When we think about the next generation of social media challenging Meta’s supremacy, we often think about TikTok and Snapchat (Snapchat isn’t so much new as just incredibly popular with Gen Z). But there are other social platforms out there giving Facebook and Instagram a run for their money. One of these apps is BeReal.9th Sep, 2022