A new chapter for Equity Mates
Eight years ago, we recorded our first podcast episode with one microphone on a balcony.
We were two mates trying to wrap our heads around the share market and we figured if we were struggling, others probably were too. So we hit record, and hoped someone might listen.
Since then, we’ve quit our jobs, built a business, launched shows, hired an incredible team, and grown a community that now reaches more than 750,000 Australians each month. We’ve stayed true to our mission: to make investing more accessible for everyone, especially those who can’t afford traditional financial advice.
And today, we’re proud (and a little emotional) to share the next step in our journey:
Equity Mates has signed an agreement to be acquired by Betashares. We’re excited to be teaming up with Betashares to help advance our shared missions of helping Australians to take charge of their financial future.
Why now?
We started Equity Mates to learn about investing ourselves. We were two young people starting their working lives with no idea how to manage money and invest.
Over the years we’ve learned just how many Australians were like us and looking for help with their finances. It isn’t taught in school, too many of us don’t learn it from our parents and for generations of Australians the story of building wealth never goes beyond residential property.
We’re proud that we’ve been able to engage so many Australians in the possibilities of investing. It is so motivating to hear from those who have taken control of their money. But there’s more to do. And quite simply, the two of us sitting in a studio talking to each other can only do so much.
We are excited to be partnering with an organisation that can help us do more. Create more content, hold more live events, visit more universities and workplaces, all in an effort to reach more Australians with a simple message: if the two of us can take control of our financial futures, then so can you.
Why Betashares?
From the first conversations with Betashares, it was clear we shared a vision.
This hasn’t been a recent conversation. We first worked with Betashares in 2018, cohosting live shows in Sydney and Melbourne. In the 7 years since, we have got to know the team at Betashares and realised how aligned we are on our mission.
Betashares has made the world of investing so much more accessible for the everyday Australian. And they agree that there is more to do. They believe in the power of financial education. They believe in long term wealth creation. And most importantly, they believe every Australian should have access to wealth creating opportunities, regardless of their bank balance.
This partnership will allow us to grow faster, reach further and create even better content all in an effort to improve the financial literacy of even more Australians.
Independence matters
This wasn’t a decision we took lightly. We know that for our audience and partners, editorial independence is non-negotiable. It is for us too.
Betashares have been clear, they want to support us to expand our mission, not reshape us.
Here’s what’s staying the same:
- We’ve kept our own Financial Services Licence
- We remain fully editorially independent
- We’ll continue to feature a wide range of products, voices, and opinions from right across the market
- There are no quotas, no content restrictions, and no editorial interference
We won’t be compromising the voice, tone, and most importantly values that brought us here in the first place.
Equity Mates will continue to sound like Equity Mates – just with more resources behind us to do it better.
What this means for our community & partners
For our audience, this means more of what you love – and new things to come.
More shows. Better production. New formats. Bigger ideas. And the same honest, curious approach we’ve always had.
For our advertisers and brand partners, your campaigns and relationships remain unchanged. You’ll continue working with the same team, with the same values and focus. Over time, we hope this opens even more doors for creative collaboration and scale.
For the industry – our fellow podcasters, educators, distribution platforms, and finance professionals – we’re still here to collaborate. We believe this deal is a step forward for the whole ecosystem of investor education in Australia.
Thank You
This moment wouldn’t be possible without you – guests, supporters, team, family, friends and importantly, the listeners, viewers and readers that make up the Equity Mates community.
You’ve trusted us, challenged us, cheered us on, and helped shape what Equity Mates has become. This community is everything. And we hope you’re as excited about the future as we are.
The mission hasn’t changed – it’s only getting stronger.
Thanks for being part of the journey.
